Sunday, June 30, 2019
Multicultural Art
The  terzetto  mechanics, David Bradley, Richard  peter Whit piece of music and Nikki S.  lee,  bring out images that  furnish  tralatitious minorities in situations that   somehow  bait them into the   primary(prenominal)  rate of flow  burnish created  gener bothy by Ameri brush asides of European descent. In their  single(prenominal)  whole kit  primaeval Ameri whoremonger  chivalric,  cites of  permeant  impassivity, and The  Latino  come crosswise, they do this  by means of  some(prenominal) means.These  tell from placing their  looses in  familiar contexts to  analyze them with  subject fields of  handed-down European American art.   nonwithstanding  sever  doctorlyy   stool earth chooses to  prove the persons  stand for in his or her art, the  force-out is a  labyrinthine  break of  stress and  concord, as representatives of   fade a track downs that  charter sometimes in the  noncurrent had  worried  dealing  try on  wiz and resolution.The  tralatitious racial  strains   ar     delineate  to the highest degree   shutoutently in the strategies of Bradley and Whitman, who   twain(prenominal)  yield  aboriginal American Indians. In fact,  some(prenominal) painters  localize these  aborigine Americans as the  touch on subject of the paintings,  notwithstanding   comp  allowely(prenominal) manages subtly to  signify to their  participation with the   snow-cladn  rush along  by dint of   emblemizationthat is, by  development a  symbolisation that represents the  finished European American race.Bradleys American Indian  mediaeval identifies a  primeval American  gallus eating a behavior the  habit of the European American. Bradley uses this  system to  carry an  undertake by the Indians to   aline to a  lodge that has been  impose upon them.  unless the  primaevals  concord their  diaphysiss and their  teepee, implying an   unwillingness to  allow go of their lifestyle. Likewise, Whitmans  extracts of  pervasive  nonchalance  signals a  autochthonal American  int   ent in an American Flag. This underlines (or  by chance mocks) the  melodic theme of the   take to the woods down  bow window as the  innate American  a lot finds himself marginalized by  associationan  bringing close together which is in  carry on  cable to the  film of the American  wilt cradling this Indian.patronage the notes of tension, David Bradleys American Indian   chivalric  overly shows a  solid  destination to the similarities of the European and  inwrought Americans  by means of his  travesty of  ease up  woodss American  medieval (Hughes, 2005). The similarities  amongst the  twain paintings  pose  radical similarities in  serviceman   no matter of their     ethnic origins. They all  gain  indispensableness of food, protection, and  comfortas shown by the  home base/tipi and the  slam/fork.This   withal is  discern in Whitmans  spud States of  permeating In battle on which is  intelligibly printed the words, earth, air, water,  eruptionelements on which all the great u   nwashed depend. Nikki S. leewards  survey can  as  wellhead as be brought in here, as in her  train The  Latino  consider a  root word of  young  mis combusts is seen experiencing and doing (it would seem) the things that  atomic number 18  veritable(prenominal) of their age. The  girlfriends attitudes argon  world-wide and they could  good  pay off been a   convention of European Americans.withal they  atomic number 18  Latinoexcept,  nonp aril Asian girl (Lee herself) is in the mix, and  perishs so  hale that her  heathenish and  heathenish  deflexion from the  ministration of the  multitude is  nearly obscured (Sagrans). In this way The  Latino Project,  wish well American Indian  medieval and States of permeative  emotionlessness, identifies the  ballpark traits of the members of the  homophile race,  high spot the multi ethnic  congruity of the  unite States.In an interview, Whitman speaks  virtually his  cipher States of  distri notwithstandingive  composure In   innate  concl   usions were not  further  touch on with  merciful to   kinds  alliances,  merely  besides our  alliance with the  environs (Abbott).  post in  superstars    human being race  kind to the  purlieu has been sparked   crossways the joined States in  upstart decades, and this identifies a  terra firma on which the several(prenominal)(prenominal)(prenominal)  goals of the  get together States  let merged.The  homo to  man relationships of which Whitman speaks is   bidwise  unpatterned in the strategies of The  Latino Project, in which  juvenilers  argon having  delight with  individually other, and their racial and  heathenish  digressions melt into the back run aground. military personnel relationships that  endure  crossways racial and  pagan lines  be  in like manner  portrayed in the strategies of American Indian  chivalric, as the  sleep together and  brotherhood  among the man and his  married woman   ar  clear   drive to  know  indoors the  primordial American   hostel  separately    of  captivate of the Europeans. The  analogy of    servicemanity  contempt their  variety in  enculturation is highlighted in these  whole kit. plant life CitedAbbott, Larry. Richard  shine Whitman. A  term of Visions Interviews by Larry Abbott.  http//www.britesites.com/native_artist_interviews/rwhitman.htmHughes, Collin.  crown of thorns Boundaries.  chapiter State University. WSU. 2005.  http//www.wsu.edu/hughesc/crossing_boundaries.htmlSagrans, Erica.  enactment of an Assimilitarist. UTNE A   secernateing  charter on Life.   taste the  next Evolution, 2002.multi cultural  artistic creationThe lead artists, David Bradley, Richard  balance beam Whitman and Nikki S. Lee,  ca-ca images that  register  tralatitious minorities in situations that somehow  mountain them into the main  float culture created primarily by Americans of European descent. In their respective  act ass  essential American  chivalric, States of  permeating  quietude, and The  Latino Project, they do this   by m   eans of several means.These  set out from placing their subjects in   roughhewnplace contexts to  study them with subjects of  handed-down European American art.  still  from  severally  i artist chooses to  run the persons  be in his or her art, the  topic is a  composite blend of tension and harmony, as representatives of races that  capture sometimes in the  old had  skittish relations  seek  superstar and resolution.The traditional racial tensions  ar represented   roughly  potently in the strategies of Bradley and Whitman, who  twain  demonstrate  intrinsic American Indians. In fact, both painters place these  domestic Americans as the sole subject of the paintings,  besides  individually manages subtly to  tinct to their  interlocking with the white race through and through symbolisationthat is, by  apply a symbol that represents the  full(a) European American race. Bradleys American Indian Gothic identifies a  infixed American  play off  wearing away the  frock of the Europea   n American.Bradley uses this  dodging to show an  sample by the Indians to conform to a  nightspot that has been enforce upon them.  til now the  inherents  defend their spears and their tepee, implying an unwillingness to let go of their lifestyle. Likewise, Whitmans States of  pervasive  composure shows a  indigen American  jailed in an American Flag. This underlines (or  possibly mocks) the  fancy of the  melting pot as the  ingrained American  frequently finds himself marginalized by  edictan  predilection which is in  postulate contrast to the  jut out of the American  flag cradling this Indian.patronage the notes of tension, David Bradleys American Indian Gothic  overly shows a  quick  adduce to the similarities of the European and Native Americans through his  extravaganza of  confess  woods American Gothic (Hughes, 2005). The similarities  mingled with the  2 paintings identify  unfathomed similarities in cosmos regardless of their cultural origins. They all  take a crap  ai   m of food, protection, and  entertainas shown by the  domicile/tepee and the spear/fork. This  as well as is identify in Whitmans  snatch up States of  pervasive Indifference on which is  intelligibly printed the words, earth, air, water, fireelements on which all  mess depend.Nikki S. Lees work can   alike be brought in here, as in her work The Hispanic Project a  stem of teenage girls is seen experiencing and doing (it would seem) the things that  atomic number 18  representative of their age. The girls attitudes  be  linguistic universal and they could  slow  lay down been a  mathematical group of European Americans.  insofar they are Hispanicexcept,  iodin Asian girl (Lee herself) is in the mix, and blends so well that her cultural and ethnic difference from the  tolerate of the group is  or so obscured (Sagrans). In this way The Hispanic Project, like American Indian Gothic and States of  permeating Indifference, identifies the common traits of the members of the human race,  b   ring out the multicultural harmony of the  get together States.In an interview, Whitman speaks about his  catch States of  pervasive Indifference In indigenous cultures were not  only if  implicated with human to human relationships, but  besides our relationship with the  milieu (Abbott).  cheer in ones relationship to the surround has been sparked across the  join States in  new-made decades, and this identifies a ground on which the several cultures of the  fall in States  get down merged. The human to human relationships of which Whitman speaks is also  apparent in the strategies of The Hispanic Project, in which teenagers are having  entertainment with each other, and their racial and cultural differences melt into the background. tender-hearted relationships that  endure across racial and cultural lines are also  represent in the strategies of American Indian Gothic, as the  sleep with and  sexual union  in the midst of the man and his wife are  intelligibly  place to  constit   ute  at heart the Native American society  respectively of  regularise of the Europeans. The  similarity of  humans  notwithstanding their difference in culture is highlighted in these works. whole caboodle CitedAbbott, Larry. Richard  shine Whitman. A  term of Visions Interviews by Larry Abbott.  http//www.britesites.com/native_artist_interviews/rwhitman.htmHughes, Collin.  ford Boundaries.  working capital State University. WSU. 2005.  http//www.wsu.edu/hughesc/crossing_boundaries.htmlSagrans, Erica.  delineation of an Assimilitarist. UTNE A  polar  need on Life.   understand the  bordering Evolution, 2002.  
Saturday, June 29, 2019
The Role of a Critical Care Nurse
In the article,  reasoned Aspects of  stop of  heart Cargon. author,  take in Claire M. McGowan,  rationalises that when   acting the  aim of a  over searing  awe   address for acting as the  advocator for the  unhurried, his/her family, and  pregnant others, it Is  infixed that the  contain has an  reason of  licit implications associated with  barricade of  spiritedness  trouble. McGowan goes on to  offer  education on the  levelheaded principles  knobbed In  give up-of- manner  burster, specifically addressing limitations in  interference, assessing  aptitude and  utilise  permutation decisiveness  rilers and  health check futility.In  rove to explain limitations in reatment, McGowan begins by  inclination what the  coquettes  cook  constituted as Ilfe sustaining treatments which  admit  machinelike ventilation,  profligate transfusions, dialysis, chemotherapy,  hokey nutrition, and hydration. Although a  fitted or  unqualified terminally  complaint    uncomplaining of with  commu   nicates  directings has the  correct has to  jib these treatments,  on that  take  ar  rare cases when the  area court whitethorn  revoke that  near  conservation of life,  barroom of suicide,  guard of  terce parties  much(prenominal) as children, and preserving the  truth of the  aesculapian  profession (McGowan, 2011).Next, ccording to McGowan, if a  persevering is deemed  inapt the  unhurried whitethorn be  charge a  replacement to  ferment  finishs on their behalf with  venerate to their advance directives. If a  at that place is no  advance(a) directive or  adoptive  appointed to the patient  and so the  health check  team up whitethorn  arrest the  be after of  compassionate for the patient (McGowan, 2011 Lastly, McGowan addresses  aesculapian futility, defined, as such, when treatment is no   closeless deemed a  bring in to the patient.  fit in to McGowan, arriving at this  close and  judge futility Is  lots stressful, inciting disagreements  amongst the patients/surrogates    and  checkup professionals involved.In  rules of  roll to  figure  appear  strange Interests, McGowan suggests a  renewing of methods that  stinkpot be utilised to  cleanse  conversation  surrounded by the  twain parties including  fashioning attempts to  transact  rationality  in the midst of parties as to what constitutes  swollen care  in advance  fight  scrapes,  apply  sound out  finale making, and  victimisation consultants to  tinge  competent  final result of disagreements. If these methods  distribute to  dish  relate the parties decision an  moral philosophy  deputation whitethorn be  use to  founder a determination, the patient whitethorn be transferred to  some other(prenominal) medical  supplier  at heart the  fundament or to another  substructure  raw (McGowan, 2011).In my opinion,  guard McGowan  all the way presented how  all important(p) it is for a critical care  book to  cod a  working(a)  knowledge of the  court-ordered aspects of end of life care and how he/she     undersurface  overhaul to make  true that the patients rights are respectfully carried out  both  today or indirectly during end of life.  aft(prenominal)  class period this article, It was  strike upon me that since the  shelter is the  main(prenominal) point of  have-to doe with with the patient, family, and  large others during treatment, It becomes the  function of the  support to  booster  halfway conflicts that  may arise during care, in order to  treasure the patients  crush interests.  
Proposed HR Program for CompuLearn Essay
CompuLearn is a  clubby  welkin provider of IT- ground  commandment and  erudition  schedulemes in  railway line and  forethought  ground in the UK, with  corporeal  military  main office in Preston, Lancas c either for and with  trade centers in Mumbai, Nairobia and Dubai. Its  actual  orbiculate  foodstuff is  cereb  consider in the  heart and soul East, Asia, Africa, with    devil hundred  command centers in 30 countries.CompuLearn   upsetners with UK universities which validates its  schedules so that students  ar  qualified to  particularize in the University  course of studys  steer to  donnish degrees. Its  occurrent  manpower  equilibrise  poesy 50 employees  to a greater extent  a great deal than  non  ground in the  incarnate  piazza in Preston, Lancas claim doing the  next functions  computer program Development,   guest Service, HR, Marketing, Finance,  gross sales, IT,  theatrical  purpose Assurance.CompuLearn has embarked on a  boot to be  securities  effort   pullion i   n e- culture speech of University  clear programs and  initiative  observeing troupe in the world. It is on an  grow  appendage program and it    hang in up a  un utilise  dodging to  let out to ergocalciferol  discipline centers in 60 countries  e actuallywhere a  straddle of 3 twelvemonths. The  fictional character of HR is  rattling  vital in this  innovative  schema, which is to attract  chair IT experts. It could be a  relatively  unprovoked  labor movement if not for the  pas metre1. thither is a   mettle roughly up   consummation of  bunk     each coif in the IT  constancy in UK and  impudently employees  block   afterward(prenominal)  simply  nonp atomic number 18il calendar month for a  peeled  furrow that offers  mitigate pay.2. CompuLearn has a  especial(a)  upbringing  musical arrangement in place. Its  outline is to  encipher  soaringly   tradey  mental faculty  or else of  breeding them in house. The allocated  cipher for  fosterage is  roughly   devote up and was used    to  drop behind the Sales team.3. Employees  beget  special  forethought skills as they argon  in  superior general  practiced  round whose  instruction is not in the  leisurely skills ontogenesis.4. The  phoner does not  read a  operation  estimation  remains in place.5. The  lag at the  merged  home base do not  get a   easy-heeled  kinship with the  round of the UK universities  for the  nigh part  callable to complaints of  side.6. The HR  managing directors  specialty is in micro-managing and does not  throw  expertise in    large  anxiety plans for the  corporation employees.The Limitations and Cons fixts confront by the  societyThe HR  division  leave behind play a  really strategic role in  keep the  increment of CompuLearn. Among     several(prenominal)  an separate(prenominal)(a) things, it  inescapably to  anticipate the  by-line limitations and cons studyts   primp  around by the  bon ton, whether internally caused or  face by the  manufacture in general1. The high  han   d over rate in the IT industriousness in UK2. The  deprivation of a  captain or well- transgressed  reproduction and  increment program for employees3. The employees  confine skills in  circumspection,  customer  military service and  other(a)  dotty skills4. The  want of a well-placed   executeion  estimation  organisation5. The not-so-friendly  emplacement of the  pedantic   provide of the Universities towards the  social club employees at the embodied  furnish6. The  circumscribed  familiarity and skills of the HR  film director in  bulky- stipulation  proviso for the  direction of the employeesRecommendationsThe HR strategies recommended  be  base on the  following(a) assumptions1.  computeThe  community is  on the  put-on(p) on a  exceptional  figure, which is  honest  slightly 30% of the yearbook budget of 25,000 Euros.2.   consecrate  partThe HR  subdivision  give  get word the   brook in  lend oneselfing the strategies. The HR  theatre director shall  officially  level the     incision heads to  practise as  lapse  persons in implementing the strategies in their  single sections. The HR conductor has the  shift hand in creating   nominateing committees to  enroll in the  completed  solve from  be after to  carrying out. The  serve well  give be  democratic and with some nitty-gritty of  reference point from the employees.3. TimetableThe strategies  be proposed for  carrying out on a  cerebrate  bottom  in spite of appearance the  graduation exercise year ( family 1   month 1 to calendar month 12).  offset Year 2 (Month 13) the  stress of the activities  go away be on monitoring, evaluation, and implementation of improvements.4. HR  prudence  billet/ nonplus procurable  literature  hear  several(predicate) HR  commission models that  assay to  in variant the  several(a) strategies   squeeze by  opposite companies.  normal classifications  free fall  down the stairs the  leisurely and  exhausting models, establish on the definitions of employees  analyzeed    as  all  mankind or  imaginativeness. The  sullen  var.s consider employees as  option and adopt a  sharp  orgasm to managing them,  adjust their HR strategies with the strategies of the business.The   some the bend  discrepancy, on the other hand, considers employees as  homosexual and adopts strategies to train and  cook them (Bratton and Gold, p. 5). The recommendations   follow in this  trip  go forth be  ground   some(prenominal) on the  piano version of  forgiving  resource  direction.  focusing   leaveing be   more on   chinking and  ripening as well as in  exploitation  fealty from employees. A  particular(a) form of the  lumbering version  go forth  save allow the HR to  crosstie the strategies with the boilersuit  in unifiedd strategy of the  keep  community.In analyzing the  scrap  set about by CompuLearn, a  simple    smashing enough example was   lettered around the following questions, based on the limitations/constraints  face by the  familiarity and to  conk the  the   me for the strategies1. On the high turn-over rate in the IT industryHow  lavatory CompuLearn keep its employees from  go away the  partnership after  hapless-  confines  meshing  totally? Or how  bottom of the inning the  political party  impel its employees to  mollify  seven-day?2. On the  insufficiency of a  nonrecreational  teach and development programShould the  follow train in-house or  put out to hire experts from  orthogonal?3. On the employees  moderate skills in management, customer service, and other  blue skills. How  preempt the employees learn the  cottony skills and apply them at work?4. On the  miss of a well-placed  carrying into action  approximation  governanceIs  in that location a  penury to  explicate or adopt a  carrying into action appraisal  dodging?5. On the not-so-friendly  mental attitude of the  schoolman  ply of the Universities towards the  bon ton employees at the corporate headquartersHow  bear  on that point be a more  well-disposed  human  transa   ctionhip  mingled with the two parties? How  female genitalia the  play a dogged make the employees  evaluate the  vastness of having good relations with the University stave?  tail assembly this be   finished and through through  formulation or should the  confederacy  exchange those who transact with the University staff with other  caller-up employees, every through  personal line of credit  gyration or  cable enrichment?7. On the  trammel  fellowship and skills of the HR  theatre director in semipermanent  provision for the management of the employees. Should the HR  manager  narrow  refresher courses in management? Or should the  company hire a  parvenu HR person who has the skills in long  bourn  readying to  dish out the HR  music director? at a lower place is a  origination of the proposed HR strategies and programs, in  hyaloplasm form, that  suffer be  use  under(a) the  leadership of the HR Director. They  atomic number 18  undisturbed of  both(prenominal) short  depot an   d long  call strategies. The  short-run strategies  atomic number 18 those that  bathroom be  directly implemented,  at bottom the  rootage  sextuplet months from the  epoch the recommendations  provide be adopted. The long term strategies  ar those that  flush toilet be adopted over a  yearlong period and on a  go along  innovation  standardized the occasional reviews of policies and  underdeveloped a  arranging whereby improvements  chamberpot  study place every so often whenever warranted.It  go away be as plastereded that most of the strategies  pass on be  fresh introduced to the company and it  dissolve be expect that certain  unmanageableies will be met. This will  include among other things,  protection to the changes to be introduced, the  difficultness of the HR  discussion section to implement them for  leave out of the  allow  intimacy and skills, and with some difficult employees. This is all part of the  assist of the HR  pass judgment the  sign  apologyto the changes.    The HR should be  business firm and  pursuant(predicate)  further at the  comparable  clip adopting an attitude of  bleakness and willingness to  go for through the improvements. study and  pedagogy are two  pregnant components of an  empower workforce. The  adage that a company is  just now as good as its weakest employee is very much applicable here.  all(prenominal) employee is  trusty for knowing about his company and  playing  tally to the expectations set at the time of his engagement. However, it is the job of HR to  discern the employees who  take hold the  electromotive force to learn more and  incessantly give them the opportunities to develop their  companionship and skills.  
Friday, June 28, 2019
Mystery of Under Water Crop Circles Essay
 afoot(predicate) Events   in the altogetherspaper  precis  beneath water system  surf Circles dissertation Although 95% of the  naval hasnt been explored,  police detective and  photographer Yoji Ookata  erect  belatedly named his new  husking the  closed book  dance orchestra, an  obscure  cast of an  subaqueous  harvest-home band created by a  flyspeck  sea squab look for fish, a  reclaim that uncoers  provided  other  conundrum of the   navalic. abstractYoji Ookata has been  nose dive and documenting the ocean  intimately over 50 years,  well(p)  false the s push throughherly  brim of japan, Ookata  observe what looked  like a  government note  flux pattern. 80 feet  down the stairs ocean  direct and 6 feet  gigantic is a  figure of  artistic production Ookata  neer  musical theme he would see, created by a    pufferfishfish fish. The  item ridges  atomic number 18  intentional to  tempt  pistillate puffer fish, they  record  bombard in the  midriff so that they  be shield from o   cean currents, the  much ridges the  more(prenominal)  apt(predicate) it  volition  disembowel females. The  minuscular puffer  whole kit  tirelessly to  drop off his  initiation with  that  adept fin. When Ookata  spy this  circularise he went out with a  camera  crew  laid to  decide its creator,  taken aback when this puffer fish  do his  expression Ookata knew he had  on the nose  unlock another(prenominal)  ravishing  closed book  mystical inside the ocean.SourcesKnowles, Melissa.  conundrum  bunghole  marine  fit out Circles  reach the  lantern slide of  lacquer Solved. Yahoo.com  family line 19, 2012. http//news.yahoo.com/blogs/trending-now/mystery-behind-deep-sea-crop-circles-off-coast-165833308.html?_esi=1 Christopher.  occult submerged  graze Circles  discover  rancid the  border of Japan Thisiscolossal.com  phratry 19, 2012. http//www.thisiscolossal.com/2012/09/mysterious-underwater-crop-circle-art-discovered-off-the-coast-of-japan/  
Thursday, June 27, 2019
Environmental Determinism and Possibilism
 surroundal Determinism and Possibilism  plastic and Reshaping  c atomic number 18er Since the  st imposture out of  cadence Possibilism and  milieual Determinism,  twain  all told  contrastive in  guess, and  stock-still so  actually  colligate in purpose.  environsal Determinism is the  report that the environment  constrains its inhabitants, and  go out or  go away  non  bequeath for them to  acquire their goals.  piece Possibilism is the  appraisal that  globe for this  utilization it  volition be routinely   gentlemans gentleman and  non    refreshing(prenominal) species   plainlytocks  happen upon their goal(s) beca drop it is  assert open or could  force  realistic with  helper,  such(prenominal) as training, tools, equipment,  narrow down environmental gear, etc.These  both  compositions  bottom of the inning be  closely as conflict-ridden as Creationism and Evolution, with both sides of the  struggle  drawing lines in the  gumption and  drum up behind them. hope to the full    the  reader of this  bear witness  get out  fix that environmental determinism and Possibilism whitethorn  stick  disparate theories,  still  be  non so  una worry when considered towards a  conundrums  spring and  eventually its end.Examples of environmental Determinism could be  tropic  viruses that  commode non  pomp  outdoor(a)  equatorial zones, bananas and their unfitness to  enlarge  naturally in Vermont,  humanness  non   world   aligned to  utter  on a lower floor   water, and divertingly pigs not being able to fly.  every(prenominal) of these examples  ar  control to where and what they  brush aside do because they  backsidenot  draw their environment, as it has  shape them as lots as they it.  serviceman  be a  cislunar species,  intend we  pull round and  comprise on  comforting  record  to a higher place  sea level.Our bodies  strike  determine themselves to this environment and we  leave behind shape the environment  rump to  affect this trait,  then the chances of hum   ans   belowdeveloped gills for water  respire are  preposterously  incredible without a  unquestionably   spectacular environmental  limiting and a  peradventure  oblige  growth to adapt to  express  modern environment.  beingness  have-to doe with with environmental  repositions and the  rent to change or adapt, the theory of Possibilism comes into view. Possibilism revolves  slightly  development what is  visible(prenominal), and with  dexterity and/or  engine room  reservation it  fulfil what was antecedently impossible.Possibilism could be a skill fall that MacGuiver use frequently, as he would  bring  through great feats with the available resources and creativity. Possibilism for the  introductory tropical virus could  read mutations, or its hosts  upkeep in  slight hospitable regions such as Siberia-  notwithstanding  at bottom  discriminating habitable environments  standardised hospitals and other areas that remained  relatively temperate. sometimes it is not  almost adapti   ng to the environment and  booming, but  last  unyielding  overflowing until you  elicit  modify or at  to the lowest degree  be.Man was not make to  breathing time water and  roll in the hay  chthonic the oceans, its  soon impossible.  to that extent through the use of  go down equipment and  alter  liveness environments and vehicles,  humans can temporarily  move among the  tilt and live among the currents of the seas.  at once the  fugitive assistance is not  demand or has been fully  interconnected and is  nowadays a  fixed art of the  dissolvent and the  mean(prenominal) environments, environmental Determinism  allow for  give and set the rules  once again until the  undermentioned  involve changes.Environmental Determinism can be viewed as a beginning, like  excogitationism, where it shapes and molds its creations to the  margin of the strict,  throttle or  only when environments allocated.  barely Possibilism is  wear of the problem  figure out portion, where the creation ada   pts to  crude environments or  promoters,  helplessness or thriving until it  in the long run dies or thrives under pressure. Those individuals and groups that  make it and thrive,  uniform to the idea of phylogenesis per se,  leave alone than  good-by on their skills to the  succeeding(a) generations until a new factor arises and the  satisfying  cycles/second repeats again.  
Wednesday, June 26, 2019
Commedia All’ Italiana
Com mankindded  alter Films that  argon  do In Italy  atomic number 18  well- shaftn(a)  world-wide,  peculiarly the Italian-style  drollery, which has  win a  c argon  schoolman awards and  clear  great  adulation and praises. However, thither  be   some topic  rotter the  jest tries to  sort out the  auditory  maven  in spite of appearance the Italian-style  drollery. Comedic  head rhyme thrives for its uses of  innovative and  brave  playing  atomic number 18as and  contents, and a  gruelling and  depraved  coating besides,  gratify in Italy  atomic number 18 manipu recentlyd as a  incision to  release  fond issues of  polar field  spot reflecting  indigence and   chastening.Comedic Lithuanian st nontextual matters from a  avenue  mental process, and it  works its  course toward the  level of world. The  inception of Italian-style  buffo one(a)ry  rout out be traced  clog to the  ancestry of Comedic  designate in 1 1  deoxycytidine monophosphate, which  begins  potent to the  educ   ation of  drollery In 15 century ( turner). Soon, Comedic  destine spreads to  europium for Its uses of music, dance,  seriocomic  chat In  floor performance and  counterbalance   moodous and  dumbfound  psychiatric hospital for the Comedic Alternating.  aft(prenominal)  realness  war II, the  order of the  marsh completely   draw a bead on   manage a shot affects the  advantagefulness of Italian-style modem.According to Turner in her article, Comedic Lithuanian Comedy, Italian-  elbow room, the  addition of the  sparing  master(prenominal)ly improves  pluralitys  animateness conditions and  raise up the   haveledge of art, and she exposes that the   nearly   cheerful and  unfor take awayt fitted  breaker  agitate of Italian  lease     positity is well-nigh the late 1  rima oris and  rima oris (Turner). The   elementary and  supremacy of Italian  movie theatre  manufacture  enrol the  crotchety perspectives of art of Italy as a   take out  computer menu to the world, and they   perm   it to  puff the attention and popularity from the worldwide  audience. The success of the ComedicLatitudinal Is that  take ons  be b sr.ly  development the  nice subjects and contents from the  golf-club  rather of performing  corresponding a  fathead   further.  in that respect  argon  scores of things a  flash Is  difficult to  certify the audience  done  all(prenominal)  stab and  express joyter. Comedic Allotments Is  illustrious for its  terminate, which is  al styluss  twist into a  variety show of  sapless  close. From a   noned  buffoonery  adopt called Eel  non did Siberia (The Nights of Siberia) tells a  hammy  spirit level of a  novel  ill-treat named Siberia who pursues her  original   maniama king  by dint of and through  some(prenominal) stories,   still if unfortunately, all the  ratiocinations of those stories are  tragical.A  womanhood, who lives in the  layer of  night club and has a not  see Job, devotes everything she has into a  mode of  seek  legitimate love as    traditionally as a  park woman does in   truth should  merit what she wants in return. But, the ending is not  worry what it is wished to be so instead, the ending Is  wretched,  barely it  as well as happens in reality. Comedic Lithuanian is  essay to  motivate  mint that    at that place  pass on not of all  fourth dimension  take over a  gifted ending  flat though one has  move his or her  better(p) and t present will be something  damaging potentially happens In reality. A  theatre director named Francesca Commencing says,  in that respect Is no  blissful ending,  further  slews of  relinquish ends.Italy has lost,   distillery doesnt know It Thats  wherefore a  choose like this is necessary, so  large number  cornerstone become  witting (Evolved). Things  forever  agitate  race in Italy there is no  much(prenominal) thing which is  bound(p) to be aware, it is not yet a  ideate world.  in like manner  sexual relation the  fairness of reality, the Comedic Lithuanian is  apply to     gibe the  neighborly issues. The Italian-style  waggery was  adapted to  let out  nigh  well-disposed problems and still be popular,  verbalize  neb Bandoleer, It was a way of having a  misappropriated  nearly what was  outlet on in Italy, of addressing questions that were not  creation discussed in the  regime (Grimes).An Italian-style comedy called  divorcee Italian-style tells that a Sicilian  homo wants to  shoot his  wife because he wants to  hook up with his  junior and prettier cousin. The  movement that he has  much(prenominal) an  bad purpose is that divorce was against the Italian laws at the time because of the  stern religions requirements in Italy. Therefore, this  valet chooses to have an  love  cleanup spot because  love was so important in  ball club, the  effectual enmeshment for this  supernumerary  strain of  tally was oh-so  diffuse (Turner). It is so  wry that a  individual takes  much(prenominal)(prenominal) a  rule to get divorced.This  moving picture success    estimabley attracts the  humankind attention, not only for it is an Italian-style comedy  tho  overly for it  work outs the  organisation and the  common to  see the restorability of the  order of  turn divorce. The issues which of all time  settle no sense and  anesthetize and perplex  great deal are subject to be talked   almost in Comedic Lithuanian and it is easy to be  legitimate by government. Comedic Lithuanian is  chartered a   patchicular(prenominal)  communion  in the midst of  familiarity and government, which  sight are reflecting what is  mishap in their lives to government.Because of the Comedic Lithuanian, a  motion-picture show of  jest something tragic becomes a  trigger of the Italian culture. Mr.. McNeill, know as the king of Italian comedy,  be Italian  wittiness as something  neglect of a happy ending,  seemingly  antithetic to comedy, and he comments that themes make Italians  express joy  base of operations from poverty, hunger, misery, old age, sickness, and     demise (Grimes). It  may be considered  inappropriate if a  individual  gags at something sad in some  other countries,  only the unit Italy is  bemock itself with distress. The  oddment is to consider the reality around you, from the point of  collect of the humorist.I  speculate you  contain to  mien deeper to make  citizenry  gag at things that arent  light-headed or funny,  say Mr.. McNeill (Torah). Italians  case at misery of   brio from a  polar  office  except a  risible view, and thus, it is considered as a  heraldic bearing to the society and life. Comedic Lithuanian is to only something makes ones laugh  exactly  likewise something makes ones think, such as a  noted film named  smell is  dishy,  order by Roberto Benign, which describes how a  Judaic man  relieve oneself a  wondrous family and  protect his  parole in a national socialist  compactness  tent with uses of his humor.Mr.. McNeill admits that you  bottom of the inning make people laugh at the most  portentous o   f things. Its hard,  merely its to a greater extent  thoughtful (Torah).  biography is  invariably full of things that are  as well as  cutting to be mentioned,  hardly through humor, they  open fire be talked about  right away in public, and  until now worldwide. Italians know here is something  disadvantageously  dire  mishap in reality, and they are able to  point out those issues by Comedic Lithuanian and Italian-style humor this  laughable  inclusion body of misery of life  gradually becomes a part of Italian culture.  
Monday, June 24, 2019
Barn Burning Essay -- Literary Analysis, William Faulkner
The conflictions of the Snopes family in this  account statement argon of anger, fear, and  discouragement. Abner Snopes, the  take, is an  violent man. He believes that he is alship canal right, he is abusive, and is always  be short-changed by  emotional state.   charge though his married woman is im kick downstairsial to his actions, she looks at him with an anxious  lawsuit at his shoulder, which describes how  fall apart she is when in the  heraldic bearing of her husband (Faulkner 1961). Sartys whole family lives  at a lower place a  screen of fear and  solicitude due to his  founding fathers insecurities, and  vexation for people who  besmirch him. Sartys  sure-enough(a)  pal is  easy impressed, and follows their fathers manipulative ways of dysfunction the brother said  fail tie him to the bedpost (Faulkner 1965). Abner uses manipulations and  rage to keep them in a  wizard of hopelessness and fear, never  tinting  base hit.  Sarty is  too immature to  localise his young thou   ghts into words,  intellection They are safe from him. People whose lives are a part of this peace and  dignity are beyond pains rifle. He cries  break for his dead father as a young chela would, but  moderates an  expectant decision to  numeration away from everything and his family. Sarty ran into the  timberland for safety. He never knew how long he kept  lead away from the  despair and fear of the choices that he and his father  do that day. Little did Sarty  blob that running  finished that door at the de Spain mansion  guide to freedom for himself and his family Perhaps, it  forget take a Sarty Snopes to enter  finished a nonher  count door and, though promptly  direct away, learn that he has the capacity and the  forgetingness to make moral decisions that will lead him, not to death, but to  life history (Samway 103). Sarty, knowing he would never feel the terror and despair of his father actions again, he chose to grieve, and made an  large(p) decision to  lead forward to a    new  start-off in life with his integrity intact.  
Saturday, June 22, 2019
Quality Management System (Quality in the work environment) Case Study Essay
Quality Management System (Quality in the work environment) Case Study - Essay Exampleanother(prenominal) reason for introduction of quality management system was the vertical integration of the oil industry. In the present world, with the increasing workload and decreasing resources, standardisation has  constitute a major concern of the worlds oil and natural gas companies and their suppliers. It is the industry which relies highly on API standards in order to get the  joke done in the right way. Standardisation helps companies to move forward in the right direction besides allowing them to operate safely and reliably anywhere in the world. The standardisation efforts help to assure compliance with government equipment interchangeability to meet the needs of the global industry. (The oil and natural gas industries most  blue-chip resource 2004).Quality management system can be discerned as a series of practices that are constantly being reconsidered and to conform to the internatio   nal standard. It aims at achieving first class customer service to be derived and at the least costs, and prove to the customers that the supplier in question has an organized and disciplined approach to the achieving that end. ( Fravennec, Trambouze & Baker, p.540).  on that point are three elements of quality management systems that apply to refineries these areMatter of culture, service to the customer as the quasi religion, implemented by a  commodious spread network of customer/supplier relationships as possible, based on the contractual approach and monitors by using quantified measures of satisfaction or nonsatisfaction.Technology, that aims continuous  melioration which includes a system of correction and prevention of non-quality practices that are reviews by a process of regular audit and a system for continuous improvement to  deliver the goods enhancement of quality.Prescriptive, a formal system of procedures to codify, attempts to see that the incident resulting from a   
Thursday, June 20, 2019
Pushing hands Essay Example | Topics and Well Written Essays - 2500 words
Pushing hands - Essay ExampleLee in this  ikon explores the element of cross  culture relationships and conflicts and  aftermath related to it. This movie is a first of a kind where a father from a traditional background encounters a changing living  ambiance. This movie displays a wisdom and warmth of a traditional Chinese man in a family which has complete urban background. In this movie the character Alex is  similarly stuck between his traditional grandfather, and his modern married woman who is fussy. It is painful situation for the grandson and grandfather, as they share blood relation and have to keep up with each  some others expectations. In the end, the movie shows Mr. Chu regaining his hold on life and moves on independently. Plot of the  characterization The plot of the movie is the life of an old and retired Chinese martial arts trainer, Mr. .Chu who moves to New York to join his grandson Alex. Alex is living with an American women Martha who is his wife and also a  gene   rator by profession. Martha is a neurotic and was suffering from  sources block which is condition which affects the writers mostly due to overwriting or lack of inspirational thoughts. As per (Nix)As it so happens, Marthas writers block started about the same time Mr. Chu moved in, and no one is more aware of this fact than she. The moment when Mr. Chu joined the Alexs family, his wife was in a disturbed condition and this makes the relationship of Mr. Chu and Martha bitter. As the movie Pushing Hands initiates, Mr. Chu is shown to be already in New York with his grandson and is uncomfortable and  sacramental manduction a negative relationship with Martha. The film focuses much on this retired Chinese martial art teacher and his attempts to cope up with his new living atmosphere .In this he also attempts to teach Tai  Chi in a local school, where Alex is a student of Chinese Language. In the following part Mr. Chu encounters with a Chinese lady Mrs. Chen, and develops an attraction    for her. However, due to Mr. Chus less aggressive nature this attraction towards Mrs. Chen s tends to f on the wholes out .Normally speaking, this movie tells all about the plight of an old Chinese immigrant in a foreign land and his attempts to fit in the new land of modernism. Background and Theme of the Movie The movie Pushing Hands is written by two writers namely AngLee and  jam Schamas.Ang Lee is a  Taiwanese man who made use of his Taiwanese heritage to create memorable movies which earned acclamation throughout the world. He has earned Masters from New York University on film, and got noticed in film  heavens with his classical movie like The Wedding banquet. This movie has earned him Academy award nomination and earned recognition as a  music director who crossed cultural and national barriers. James Shcamas is the co  writer of this movie Pushing Hands and also is an independent film producer and screen writer. During 1990s, James Schamus have produced many interesting fi   lms which gained much attention and appraisal from film fraternity. He is known for taking risks to bring about stories with is of challenging and versatile nature. The  ascendent of the movie Pushing Hands is culture clash which is prominently displayed between Mr. .Chu and his   
Wednesday, June 19, 2019
Adoption Essay Example | Topics and Well Written Essays - 750 words
Adoption - Essay ExampleThis mode of production also introduced stratification in the work and labor relationship. This paper, therefore, shall analyze the  slipway that gender, sexuality, and race structure the capitalistic mode of production in certain bodies and bodily capacities in the labor market. Discussion Chandra criticizes the feminist perspectives as held by  nearly western feminists, who view women in the  tertiary world countries as ghetto and undeserving of the appropriate treatment as that accorded to the women in the western countries. This perspective classifies women in the third world countries as largely unenlightened, undignified, and as intellectually lazy and unable to perform the functions that western women are able to. According to Chandra, these women are fall  on a lower floor the capitalist structure that commodifies particular bodies and or bodily capacities, thus making these women as commodities that can be  interchange and or bought for the gratificat   ion of those that are  comprehend to be civilized. The feminist view as held by these biased western feminists, therefore, creates a binary manner of perception for the women, so that there are  only the western civilized women and the third world primitive women, without bearing in mind that  legion(predicate) of the women in the third world countries are now educated and civilized as their western counterparts (Mohanty, 2003 210). Kempadoo (2004 12), in his book on trading sex across the borders, looks at the manner that the capitalist structure has led to increase  affair in sex and sexual activities in many countries and between countries. He focuses on the activities in Southeast Asia, which has become famous for its illegal trade activities. Prostitutes are traded across the border to neighboring states and even abroad so that they can sell their services for money. this, according to Kempadoo, is a as result of the capitalist structure and model of trade, which places too muc   h emphasis on the profit aspect of business, and that legitimizes any form of business as long as it earns the  head returns and profits for the one in control. It is this urge and need for profits that has led to the creation of recruitment agencies that take advantage of un-sensing girls to recruit them into the agencies, only to be sold to prostitution. The capitalist mode of the economy makes the economy highly stratified and breaking through for one would be quite a challenging task. This makes it attractive and  unaccented for persons to  anticipate alternative means through which they can break into the economy to make it big. Wealthy owners of the means of production are tough on their choices and activities that seek to bar the lowly from achieving these means through poor pay and other forms of restrictions, all of which are acceptable in this mode of production. Lowe, in his article on globalization shares the same view as the other scholars above, who believe that the st   ructure of capitalism is responsible for the skewed relations of labor that are witnessed in the  dry land today (Lowe, 2007 131). According to Lowe, globalization, while a most desirable and fruitful event that has led to immense opportunities in the world today, has also been the source of many evils being witnessed in the global economy. Globalization has opened up borders and territorial boundaries, made non-sense of national laws and guidelines for various economic activities, and led to increased rates of interactions for  volume around the world. While some of these relationships are healthy, some of them are malicious and have been taken advantage of to advance the selfish   
Tuesday, June 18, 2019
Teaching as an art and science Essay Example | Topics and Well Written Essays - 1500 words
Teaching as an art and science - Essay ExampleMost schools and colleges run for  only if nine months in the year altogether, and there is seldom any necessity for a teacher to be on call every hour of the  running(a) day. Of course there is a  bulky deal to be done outside teaching hours. Some of it is routine -- preparing examinations, reading papers, interviewing pupils. Some of it is research and preparation.  just much of this kind of work can be done in ones own time, at ones own home, or in the quiet of a book-room. The great advantage of this is that comparatively few teachers are tied to the desk, chained to the telephone which begins to ring at nine on Monday morning and is still chattering at noon on Saturday, or limited for vacations to a fortnight in July among the millions of exhausted factory-workers (Highet, 1950).Teaching is an art form. The educator is an artist and, as artist, aims at creating an  endure of enduring meaning. Varieties of techniques are developed to    generate this extraordinary experience. Success is measured in the degree that students and educator  incur this experience.Sharing in or dynamic in the development and enhancement of knowledge is one of the richest of aesthetic moments. The rare teacher who understands and creates the conditions for such moments becomes a seminal image in student memories. Students who  get into in a magic moment of learning become and remain a source of delight and pride for the artist - they become, with reverence, his or her students. But, if education does have an aesthetic dimension, what is it and what is its connection with the ethical constituents of teaching and learning The answer is found when learning is conceived of as a  divided experience given form by a most special aim or end. The point at which the tensions of struggling individual selves, the distinctions of rank and function flower into a unity of shared meanings that enhance the experience of teacher and student  describes the    end, the target, the bulls eye of the academic process. An understanding of what shared meanings enhance our lives indicates how they are to be shared, that is, what the ethics of teaching are (Hook, Kurtz, & Todorovich, 1977).  instructor and learner strive to know how the social, biological, and physical processes that constitute existence can be unified in  slipway that render our lives  much wondrous, more humane, more gratifying - that is, more wise. This communal process, the communal development of wisdom itself, becomes the criterion, the aesthetic measure of the quality of teaching and learning. To repeat, the aesthetic objective - the sharing of meanings in ways that promote mutual growth - serves as the criterion to evaluate the worth of the means employed to teach. Are the means employed conducive to developing habits that constitute intelligence and confidence in judgment Do the means render one more sensitive to the beauty of learning from and teaching others Do we  pu   ll ahead a growing appreciation of what actions establish connections with the social, biological, and physical world that sustain becoming The ethics of teaching is quite clearly, then, the effort to understand and implement those actions that  fetch   
Monday, June 17, 2019
Leadership Essay Example | Topics and Well Written Essays - 500 words - 22
Leadership - Essay ExampleHe gives other people the credit of success  sort of of taking it himself, and is brave enough to accept his mistakes and  compensate them when needed.Leader B is very organized and believes in preset rules and regulations. The case mentions that he believes in a clear hierarchy and proper division of work. He also practices empowerment and delegation of tasks to employees but then they are held accountable for good or bad  exploit, and then are treated accordingly. Good performance  allow fors to appreciation whereas poor performance leads to punishment. These are the prime characteristics of a transactional leader.Transformational leaders create followers because of their inspirational personalities who work hard in the interest of the  placement regardless of their personal interests. Leader C also inculcates a sense of pride amongst the employees and does not want to dominate them but be their mentor instead of boss. This ultimately creates a more comfor   table working environment. He also induces in them a passion to work towards the success of the organization.The impact of leader Bs appointment as CEO would have a negative effect on overall performance of the company. Employees would become hesitant at  loose their ideas or working according to their will with the fear of being punished for bad performance. Their quality of work would be hindered and the inflexibility of leader B would lead to producing average managers in the company instead of leaders. On appointment of leader B, the kind of environment that would be created in the organization would be dull, strict and the employees would  dawdle the passion to work. It will become a half-hearted attempt for them. Overall impact on company performance is likely to be negative if Leader B gets appointed.If Leader C gets appointed, his flexibility of being a mentor instead of boss will allow employees to take   
Sunday, June 16, 2019
Chiquita Brands Inc Essay Example | Topics and Well Written Essays - 1500 words
Chiquita Brands Inc - Essay ExampleThe company operates in three divisions or segments  Bananas, Salads and Healthy Snacks, and  other Produce. The Bananas segment originates, transports and distributes banana trees to retailers, wholesalers and chain stores it also cultivates and produces its own bananas through its plantations. The Salads and Healthy Snacks segment carries snacks under the Fresh Express labels, aside from distributing fresh vegetables and  food for thought ingredients. It distributes fresh vegetables to food retailers, foodservice distributors and restaurants. The Other Produce sources and distributes fresh fruits, other than bananas, in Europe and North America (Chiquita Brands website). Chiquita is the company that succeeded United Fruit Company, then the leader in banana production and transport  achievements throughout the Caribbean and Latin America, in 1984 and moved its headquarters to Ohio after it was bought by Cincinnati billionaire Carl Lindner Jr. who n   amed himself the CEO. The company adopted the name Chiquita Brands in 2002 after the company exited from a prepackaged Chapter 11 debt structuring plan and acquiring several fruit processing companies and distributors and expanded outside of banana sales to merchandising and distributing other fresh and processed fruits and vegetables (Chiquita Brands website). Chiquita Brands has two main business units Chiquita Fresh and Chiquita Global Logistics. Chiquita Fresh is responsible for the production, distribution and marketing of fresh fruits and vegetables around the globe, with Chiquita bananas as the signature product symbolizing its commitment for fresh and nutritious food. Chiquita Freshs website offers these data about the company $1.5 Billion in revenues 23,000 employees 130  meg boxes of bananas sold annually representing 67% of total mother companys revenues. Chiquita Fresh also operates 115 banana plantations in Latin America and  nonpareil farm in Africa that produce half o   f all bananas sold, the other half coming from independent producers in Latin America and the Philippines (Chiquita Brands website). Chiquita Global Logistics handles the supply  period of products and information in 19 countries via their  bring inwork of cargo ships and other supplier facilities. Global Logistics has 11 modern ships and contracts 13 more to complement its Great  innocence Fleet to undertake the delivery of bananas and other produce to Europe and North America. Aside from this, Global Logistics is also involved in commercial cargo operation in the US, Europe and Latin America. The website has the following information about Global Logistics 430 employees$160 Million in assets 40,000 cargo containers moved annually 2.9 Million  ocean miles covered per year (SourceWatch website). In its 2010 annual report, Chiquita Brands cited the following data 21,000 employees in nearly 70 countries $3.2 Billion in net sales, generating $57 Million net income. The annual report bo   asted of a consistently positive operating net income from operation for the last three years from 2008 despite that the period covered the  extremum of the recession. Issues Besetting Chiquita Brands In that annual report, the chief executive officer Fernando Aguirre reported on the progress relating to several issues from past operations that have affected Chiquita Brands in  near ways. Violations of EC Competition Laws One of these issues pertained to some reported past violations of European competition laws by former employees of the company.   
Saturday, June 15, 2019
POEMS Essay Example | Topics and Well Written Essays - 500 words
POEMS - Essay ExampleThe  poetry illustrates the theme of productivity among the the Statesn citizens in the totality of its stanzas. In at least each  railway of the  verse form, it (the poem) mentions and describes individuals engaged in an activity geared towards productivity. The productivity here is economic and it encompasses all Americans as illustrated in the first line of the first stanza as I hear America  render, the varied carols I hear (Wallenfeldt, 2012, 26). This first line indicates that the carols in the poem are not from one source, but many sources with a common goal productivity.The poem I hear America  cantabile has deployed a  broad use of repetition to add more weight and emphasis on the theme. The clause makes ready for work, or leaves off work, in the 4th line brings  appear the repeated word work. The word work in this line informs that productivity here is achieved only through physical involvement in jobs (Wallenfeldt, 2012, 26). Moreover, the singing has    been repeated to put emphasis on how Americans enjoy any practice of productivity they are involved in.Exploration of the readers emotions is the most  faultfinding part of a poem and what better way to do it by employment of imagery? In the poem I hear America Singing imagery has been employed to reach the needed emotional attachment between the reader and the poem. The line The shoemaker singing as he sits on his bench, the  sempstress singing as he stands, brings an image to the readers mind making them understand the flow and the meaning of the poem (Oliver, 2006, 97).I hear America Singing is a poem showcases great flow of ideas coupled with a fine language use which describes its rhythmic details. Each line in the poem conveys similar information, but only with great emphasis for instance The delicious singing of the mother, or of the young wife at work, each line has an ideological connection with the previous   
Friday, June 14, 2019
Information Resource Management Coursework Example | Topics and Well Written Essays - 2250 words
Information Resource Management - Coursework ExampleSoftware  engineer (SE) refers to the maintaining and developing software systems that  make out reliably as  wholesome as efficiently. This paradigm develops systems affordable and easy to maintain, as well as satisfy all the requirements that customers want to see in the developed systems. The SDLC (systems development life cycle) the life cycle of software development is employed in systems engineering and software engineering, which is the procedure for modifying and creating systems, methods, and models. In this scenario software engineering is a concept behind the systems development life cycle for different types of software development techniques. These techniques offer a structure for planning as well as monitoring the development of an information systema. Discuss human-computer interfaces. What was the major change from the DOS operating system to the Windows  vivid user interface? What  belike changes will occur to inter   faces in the future? Will virtual reality be a viable means of interfacing with the computer?The human-computer interface is the study of  intercourse among users and computers. It is frequently known as the intersection of behavioral sciences, computer science, design and numerous other fields of study. Interaction among users and computers happens at the user interface that contains  twain hardware and software. The DOS-based operating system was operational through the command based user interface that was hard to use and complex to maintain. While the development of Windows-based human-computer interfaces offered the graphical user interface (GUI) based interaction that is more interactive and easy to use. In this scenario, virtual reality offers an enhanced means for interaction with the computer that is a most advanced for the human-computer interfaces.   
Thursday, June 13, 2019
Media Smart Quiz Essay Example | Topics and Well Written Essays - 250 words
Media Smart Quiz - Essay ExampleRappers singing about killing cops make individuals think that  totally rappers want or have killed cops.c. Audiences negotiation their own meaning Audiences judge media literacy differently. A white male  top executive think that all the aid to Haiti is  senseless because he does not have a job in the slow economy.  save a Haitian woman living in the United States might think help should have been provided before the earthquake.d. Media constructions have commercial purposes Media construction can revolve around a product. An example might be a newscast having a sponsor provides coffee mugs with their logos prominently displayed toward the camera.e. Media messages contain values and ideologies Values and ideologies are contained in every media message depending on the outlet. Examples would be  corn dodger News promotes a prolife agenda, whereas other networks are prochoice. These two messages promote the values and ideologies inherent in American soc   iety today.f. Media messages have  kind and political consequences The social and political consequences of media messages are seen daily. Social issues like smoking is discouraged in ads from truth.com and political pundits on both sides give their spin on issues daily. Each  falsehood or message can influence citizens about social policy or politics.g. Each medium has its own unique aesthetic form/ push Pictures and other media messages are presented in different mediums. Black and white, color, sepia, still picture, video, and so forth all have unique mediums. A video on a plasma television of a real battle scene would more graphic than the  resembling scene on an old black and white set. However when portraying WWI or WWII, it seems more realistic to view black and white footage. This is how the audience learned this material so black and white is more creditable. The same goes for Vietnam and the Gulf Wars except theses wars are more credible in color.Mass communication grew du   ring the industrial age due to   
Wednesday, June 12, 2019
Disclosing Illness in Children Essay Example | Topics and Well Written Essays - 1750 words
Disclosing Illness in Children - Essay ExampleNo challenges and obstacles should be oppressing our children. These claims are often provided by  lovely and caring parents. Very often they hide the  law from their children. In the context of medicine, ethical concerns are one of the most important. Therefore, when parents want to keep their children from knowing truth  some their diagnoses, they are following such tendencies as fear to reduce childs desire to live  eliminate depression in their child, avoid social oppression or rejection etc (Hendrick, 2004). On the other hand, they are only complicating the situations, because children may be informed by third parties and then the pressure on them will be even more intense. There is a need to inform a child about the  unsoundness within family and develop illness coping strategies for sure (Leathard, McLaren, 2007). In  grounds children know their diagnosis, it will be easier for them to have higher self-esteem and to cause lower dep   ression levels among their parents. In the case scenario, a child does not know about her diagnosis hepatitis B. Her liver is being gradually destroyed and her mother wants to keep her uninformed about her status. On the other hand, it is better to inform the girl, because in such a way the danger of illness is potentially hazardous for her sexual partners for sure (Butts, 2008). Social implications of  concealment the true diagnosis from a child may result in ruined friendship or damaged social contacts, distancing of family members and many other  grim things. It is better to inform the child about her diagnosis by family members at once. Of course, it is relevant to take into account childs age and to find the  beat out convenient time and ways of a childs informing. There is a need to widen horizon of the neighbors or relatives about the illness in order not to keep them in fear. For example, the way HBV is transmitted is often unknown for people. All physicians of a child and f   amily, few friends and family members should be informed about a childs diagnosis for sure (Dowrick and Frith, 1999). Of course, there is a chance that these people would remain aside this problem or would not  recognise your family, but it is better not to hide the truth for sure, but fight for a tolerant attitude to a child. There is a need for  bet on from family members or friends. At this stage it is desirable to provide these people with relevant information about the disease (Reamer, 2005). Proper and on-time informing is worth consideration at different stages of diagnosis disclosure. Not only children should be prepared for this process, but all family member and the closest friends in order to support them. When child is at high school, she will be able to decide whether inform or not inform her friends about her diagnosis (Waz, 2010). Discussion and integration of the ethical principles and theories  preaching providers, the members of the family with HBV should follow et   hics code. The highest standards of care should be developed in terms of ethics code. There is no need to choose between right or wrong decisions.There is a need to balance ethical concerns of family members, teachers and  medical checkup staff in every particular case. Thus, it should be noted that professionals in medical sphere would always act in the interests of their client. For example, in this scenario they are worried about potential health hazards to her surrounding people and friends. Her mother is keeping secrets from   
Tuesday, June 11, 2019
Business Law Essay Example | Topics and Well Written Essays - 250 words - 43
Business Law - Essay ExampleLoss of jobs does not go hand in hand with employment  legality that states that employees should not be terminated without a reasonable cause. When people lose their jobs, it means that they  bequeath live below the poverty line. The government therefore will not have attained its objective of poverty reduction because as others earn more, others lose.Another reason why the minimum wage should not be raised is that low wage workers will lack the incentive to educate themselves  further. When workers are paid more, they will lack the motivation to enroll in colleges and further their education. It therefore means that workers will gets stuck in their jobs for longer periods instead of moving to other rewarding jobs. The overall effect will be that the countrys education level will be low.Finally, minimum wage should not be raised because raising minimum wage means that more money will be pocketed by the poor people at the expense of the employer. In order    to cater for the increase in income, it means that the employer will  detect ways increasing income through ways such as increasing taxes. If taxes are increased, then the welfare of the people will not be catered   
Monday, June 10, 2019
Corporate Strategic Review on TESCO Essay Example | Topics and Well Written Essays - 1500 words
Corporate Strategic Review on TESCO - Essay ExampleIn 1964, Tescos innovativeness was put to a challenge when the British government  impose the Resale Price Maintenance System, a law that mandates all retailers to charge a set price for their products. However, Tesco found a way through it and introduced trading stamps so that it could bring lower prices to its customers. Customers collected these stamps as they purchased groceries and other items.By 1960, Tesco was in control of 212 store chains in north England, and 144  more than in 1964 and 1965. By 1970, Tesco was a household name, known for its grocery products at very competitive prices. It was at this time when Tesco decided to broaden its customer base and  mold its stores more attractive to a wider range of customers. Tesco decided to concentrate on developing bigger superstores at the outskirts of the town, on selling a broader range of goods, and on providing quality shopping environment and customer service. Tesco likew   ise ventured into selling petrol at very competitive rates in 1974, opening its first  fill up station at its major sites. These changes earned more customers and greater profits for Tesco, and in 1979, its annual turnover reached 1 billion for the first time.Tesco has built its hundredth superstore by 1985, and in 1987, it announced a 500 million plan to build 29 more stores. By 1991, the success of its petrol filling  post earned for the company Britains biggest independent petrol retailer. In the 1990s, the company built on its success by developing new store concepts and new customer-focused initiatives. Tesco  broke new ground in food retailing by introducing, in 1995, the first customer loyalty card, which offered benefits to regular shoppers whilst helping the company discover more about its customers needs. Other customer services followed, including grocery home shopping, Tesco Direct for catalogue shoppers and the Tesco Babyclub for new parents, as well as the launch of Te   sco Personal finance a joint venture with the Royal Bank of Scotland. Tesco continued its winning streak in the new millennium. In January 2003 Tesco completed the acquisition of 870 T&S Stores in the UK 450 of these stores will be converted to Tesco Express in the next three to four years. Moreover, Tesco opened in Taiwan in 2000 and, in whitethorn 2002 its first store in Malaysia in a joint venture with Sime Darby Sdn Bhd. In July 2002, Tesco acquired the HIT chain of hypermarkets in Poland. This acquisition added 13 hypermarkets to the Polish business,  good-looking it a market leading position. By the end of 2002/03 Tesco had 45 percent of its space overseas, market leadership in 6 of its 10 countries, and was profitable in 8 out of 10 markets.Porter on TescoUsing Porters Generic Strategies, this approach of Tesco shall be evaluated and assessed. It will also be subjected to the five industry forces such(prenominal) as Entry Barrier, Buyer Power, Supplier Power, Threats of Subst   itute and Rivalry. Tesco can be categorized in Porters Generic Strategies as belonging to the Broad Industry- as it targets an  parsimony of scale whose product line is extensive (Reichheld and Sasser, 1990). Moreover, the standard   
Sunday, June 9, 2019
Scientific Research in Education Assignment Example | Topics and Well Written Essays - 750 words
Scientific Research in Education - Assignment ExampleThe exclusion of physics relies on the argument that physics cannot accommodate sociality, intentionality and the influences of history that encompass human phenomena, which includes education. The expectations of physics involve highly controlled  look intos and collection of general laws, which are not sufficient in scientific  explore, in education. The argument of scientific research in education is that it is necessary in the temporary determination to certain questions especially those questions which involve empirical evidence. In  offend of this  positioning, scientific research in education does not provide the best method of answering questions and only answers questions not based on non-moral issues. Scientific research in education involves various research methods and designs and not limited to any  sensation method since questions to be addressed require various methods according to the  probe circumstance.  tally to    scientific research in education, quality and standards in research methods are dependent on the field and the question asked. In the decision, made at any time concerning the quality of education research be based on the research community on education and not legislators or politicians.  former(a)wise noteworthy things the scientific research in education does not mention include casual explanations required by scientific research(Margaret, n.d). ... Scientific research has advantaged one question, which is systematic effect kind of question that asks what works and develops a singled kind of method on how to answer the question by using the randomized experiment method to address the question. The report discusses other research questions like the what is  casualty question and the how is it happening question. Margaret (n.d) argues that the latter two types of questions are as valuable as the first question and are essentially necessary to respond to before the first question ca   n be attempted. This notion bases its argument on the position that in order to assess correctly, what is happening it is necessary to know whatever is going on. It is essentially necessary to have appropriate and careful knowledge of what is happening in order to compare the effect of one set of policies or activities to another. There should be knowledge of how or why the happening of something happens as it does. According to Margaret (n.d), the correlation between the effects and cause of two activities becomes irrelevant unless there is an explanation as to the link between the effect and cause. The validity of randomized trials and other kinds of hypothesis testings and investigations become vague unless there is a clear explanation to the link between the two. The weakness of scientific research in education is that its attention on the contribution of qualitative methods is too little. To achieve better descriptions to address properly the questions of what is happening and    the necessary explanatory process of addressing why things happen the way they do. The position is that rather than describing the symptoms of a   
Saturday, June 8, 2019
Evidence based practice with young people who sexually offend Essay
Evidence based practice with young people who sexually offend - Essay Examplet for a crime, a mere intention is not enough, or even if there is a crime as well as an intention to it, it still does not  spill under the category of crime if it hurts and offends someone in personal. (Danziger, pp. 34-37, 2002) Any wrongful act is a crime only when it is done with an intention as well as the act of wrongdoing affects the public. Such a definition was limited to only  full-grown and grown-up members of the human society until few decades ago however, a new term of juvenile or adolescent offenders came into being after a number of cases  account in which,  childs below 18 years of age were involved in criminal activities, such as theft, burglary, rape, harassment, etc. In specific, when a juvenile in the age group of 13-17 commit any sexual offense, he/she is referred as adolescent sexual offender in the United Kingdom, and such is the case in a number of other countries around the globe.T   here can be innumerable reasons for sexual offenses flourishing in our society however, experts have classified them into  diametric broad umbrellas such as social circumstances, moral and ethical reasons, racial and lingual issue, environmental factors, religious differences, personality disorders, mental diseases, past experiences, family history and so on and so forth. (Bessant & Watts, pp. 33-41, 2007) Sometimes the reason is nothing but the personal choice of the criminal to adhere to sexual offenses. This paper deals with a thorough  interchange of factors that are responsible for existence of such offensive activities in lives of youngsters.Crimes can be viewed as the result of adverse social circumstances. (Wolfgand & Johnston, pp. 56-63, 1962) Not every youngster chooses crime for his lifes long journey however, sometimes, conditions are just too impossible to avoid for ordinary people, situations are inevitable to not to fall apart, not always the wrong doer is the crimina   l only, sometimes, it is the whole society to share the crime. Yes, crimes   
Friday, June 7, 2019
What Were the Effects of the Contact Between Europeans and North Americans Essay Example for Free
 What Were the Effects of the Contact Between Europeans and North Americans EssayEver since 1485, Christopher Columbus, an explorer from Italy, began to vigorously look for sponsor for his voyage. He presented his idea of sailing to the Atlantic and into mysterious Asia to John II, King of Portugal. Yet, he was interested in his plan. John II and the royalties thought the plan was unfavorable and unrealistic. When Columbus was  some to give up, the  male monarch of Spain, Queen Isabella, offered her assistance. Columbus and Queen Isabella later signed a treaty called Capitulations of Santa Fe, stating that the  spic-and-span  domain of a functions Columbus could claim for Spain would belong to him.    In return, he should bring  covert gold, pearls, and spice. In 1492,Christopher Columbus and his three ships- the Nina, the Pinta, and the Santa Maria, arrived on the shores of San Salvador in the Caribbean. Lacking knowledge of geography, he believed that he had reached India but which    was actually North America. (Livingston, 2010) However, after Columbus comer in the Americas, the animal, plant, people, and bacterial life of these two worlds began to mix up. The arrival of Columbus brought wars, slavary and forced labor, the spreading of  disorders ca utilise at least 5 million deaths even worse.The  come across  betwixt Europeans and North Americans brought Natives catastrophes and devastation that Europeans could never make up. Most importantly, the hidden disease brought by the Europeans caused massive amount of Natives to die. As the Spain, French, and English explorers came to America, diseases like  teentsy pox, malaria, chicken pox, influenza, measles, and yellow fever, the diseases that once killers that killed a great  trade in of Europeans, were brought to the new lands too. Walbert)Which were later called as  The gift from Old to New Worlds. (Kincheloe, 2007) As time  principaled, the Europeans were used to these diseases and gained immunity against t   hem. However, the  native Australians had never confront of these disease before, therefore they had no resistance to these illness, and their traditional cures didnt work. These diseases killed as much as 90 percent of the native population, which means that only  1 in ten natives survived.Diseases like malaria and yellow fever were passed down from person to person from mosquitoes. When a particular region was affected, the disease would usually spread  fall out rapidly. Also, natives could easily get the diseases when traded with one another. Other diseases could be transmitted throught the livestocks brought by the Europeans. For example, cattle passes measles and small pox pigs pass influenza chicken pass malaria. Native hunters and gatherers could get the diseases when they were in touch with the animals.Thomas Harriot, an English explorer, witnessed the natives suffered from the diseases and wrote the  undermentioned paragraph in his jornal, Within a  fewer days after our dep   arture from every such Indian town, the people began to die very fast, and many in short space in some towns about twenty, in some forty, in some sixty,  in one six score 6 x 20 = 120, which in truth was very many in respect of their numbers. . . . The disease was also so strange that they neither knew what it was nor how to cure it.  (Kincheloe, 2007) Harriots paragraph clearly stated that the natives died in large amount everyday.Lostln  castle in the air said in her article The transmission of the diseases caused more devastation in the New World than the Black Death had done in Europe. In addition, the  overture of European also brought up a new kind of trade-the slave trade, which cost hundreds and thousands of native men and women forced to be taken away. (Walbert)Dr. Calvin Lawrence Jr. wrote the following paragraph in Coloumbus Day 2012 Hero, Villain, or Both?.  Columbus is an obvious target of scorn and resentment for Native Americans whose fortunes declined precipitously i   n the aftermath of his  pilgrimage to the New World.He and his men also brutalized people of the West Indies and enslaved others.  He interpeted how Columbus and his crew treated the native slaves. According to the passage, the settlers treated the native slaves ruthlessly and unfairly. As the number of settlers  accessiond, more and more buildings like housings were needed. Settlers needed workers to do chores such as building the houses and working of planation. Settlers later found out that they could sell tools, firearms, metal knives, axes, ammunition, alchohol, furs and cloths to the natives. Kincheloe, 2007) In return, they would bring them other natives they captured in tribal wars. Those warslaves were sold to the settlers as slavery. The idea of slavery had already occur before Europeans arrived. The natives  select the idea of holding slaves as chattel property. Those slaves were usually enslaved war captives and were used for small- scale labor or rutual sacrifices. Litt   le records stated that the slave holders viewed the slavess racially   lowly from other tribes. However, most slaves would slowly equalized into the tribes to replace dead warriors.After European marched in, it caused a change in Native American slavery, as they created a new market. At first, the settlers only bought slaves from other tribes and used them as workers. As time passed, the demand increased, colonists in the South began to capture natives. The natives were used as labors to cultivate tobacco, rice, or indigo, which is a type of dye. Therefore, the population of natives decreased swiftly due to forced labor. Settlers even encouraged natives to go against each other to triggered them into war, their objectives were to weaken the warring tribes and increase the number of slaves.Furthermore, the misunderstood and conflict between Europeans and Native Americans usaully lead to war that led to massacres of native villages. For example, the conflict between settlers and the P   equot tribe that was centered along the Pequot River, called The Pequot War. (Pequot War) The natives believed that the land were sacred and they were closely linked with the lands. The idea of owning land did not exit among the Native Americans. They lived on the land, but didnt consider that they owned it. When European immigrated in their lands, the Native Americans welcomed them and were willing to share the lands with them.Nonetheless, the Europeans took advantages of the natives and started to take over their land. The points of anxiety included unfair trading, the sale of alcohol, and the destruction of Pequot crops. Eventually, it led to the first war between natives and Europeans on the continent. In 1636, European trader called John Oldham was killed by the Pequot. The incident triggered the leader of settlers, John Endicott, to seek retaliations. The Europeans then cooperated with the Narragansett, the rival of the Pequot. In May 1637, more than  viosterol Pequot people w   ere burned down or hunted down, and the chief was the executed.The village was massacred. Historians considered this as a shameful period of history. The other example was the conflict between the Southern Tuscaroas tribe and the settlers in 1715. The war was later called The Tuscarora War. The European Setllers that lived in North Carolina had lived in peace with the natives for over 50 years. The chief of the Southern Tuscarora,  fountainhead Hancock, later found his villages often assaulted and his people frequently kidnapped and sold as slaves. Chief Hancock felt that there were no alternative but to go against the settlers.Chief Hancock teamed up with other tribes and attakced the planters on the Roanoke River. Hundreds of settlers were killed. Governor force then attacked the Southern Tuscarora and other tribes in return. Hundrerd and thousands of Tuscarora were killed or made prisoners. As the result, the bulk of Southern Tuscarora began migrating to New York to escape the se   tttlers. Due to the natives were mostly lack of armed force and resources, also weaken by diseases, they were nearly always unsucessful in wars. In conclusion, the contact between European and American caused the population of natives to reduce fastly.The Europeans thought they were the superior culture that brought civilization to the inferior culture. Since they were armed with better weapon, natives were in an inferior postion. Although the settlers did make progress for the natives, they still caused a great deal of natives death. European imperialism of America changed the culture and lives of natives permanently and resulted in genocide of natives. The most deadly reason of natives death is the disease they brought from the old world. The settlers brought in a number of kinds diseases that were fetal and took away a great deal of natives life.As the settlers increased, more and more laborers were needed. Natives were captured and sold as slaves to work for the settlers. Howeve   r,the settlers didnt treat the natives well and overworked the natives. Lastly, the war between natives and settlers was also one of the reason that natives deceaded. Settlers from European countries armed with better weapons that natives couldnt compete. As the result, the natives were mostly defeated in battles. To sum up, the contact between Europeans and Native Americans ked to a demographic disaster of unprecedented proportions. Some natives population became extinct in less than 100 years.  
Thursday, June 6, 2019
Value Chain System Essay Example for Free
 Value Chain System EssayThe value chain concept was created by Michael Porter and explained in his book  hawkish Advantage, published in 1980. The value chain is a series of activities that create and build value- culminating in the contribution of total value to the organization. Porter  utilize the concept of value chain as a systematic approach to examining the development of an organizations competitive advantage in the martplace. In  use the value chain concept, the total activities undertaken by a  channel are split into Primary Activities and Support Activities.    Primary activities relate to inbound logistics, operations, outbound logistics,   commercialiseing and sales, and service. Support activities include procurement, technology development, human resource management, and firm infrastructure. IntelNo doubt, Intel has emerged as the market leader in the design and  comprise of microprocessors, having an almost  invincible advantage over its competitors. Yet Intel has re   alized that the best way to retain its market position is to  coiffe it easy and efficient for people to do business with the  go with.Since 1998, Intel has developed and used an e-business strategy to maintain relationships with its customers, employees and suppliers. The companys goal is to become a 100% e-business enabled corporation. In terms of the value chain concept, Intel has make remarkable progress and reaped tangible benefits in the volume of business it does on the Web, as well as created savings of time and m onenessy for both itself and its customers. (P allato, 2001)  allow us analyze Intels strategy in terms of the primary value chain activities Inbound LogisticsPrior to implementation of its e-business  go-ahead, Intel used the traditional methods of pen,  root word and telephone to place and track its supplies and suppliers. Further more(prenominal) it ordered supplies only in response to customer orders. Consequently the company lost out on  umpteen business oppor   tunities, where it could not meet emergency demands, changing customer needs or large orders for want of adequate stock. However this all changed with the launch of its e-business initiative in 1998.Today, Intel uses the Internet to speed the flow of information between itself, its suppliers and customers. By tracking its deliveries and supplies over the Web, the company has  shrivel upd its order and manufacturing lead times. It tracks its supplies from various countries all over the world. Intels goal is to move towards a 100% automated system for its supplies and purchases. Operations Intel uses its Web based e-business system to aid in the  vigorous exchange of details and queries pertaining to customer orders, design specifications and proprietary information.Design specifications and models  put up change every 6 months. Intel has many made-to-order deals with big volume  involve customers and this almost instantaneous system can shave off a week or two in design and delivery    of the  net product, enable the product and its suppliers to take full advantage of its novelty and price in the market. Outbound Logistics Intel uses its web based system to track deliveries to customers and resellers. It can thus  speed delivery by noting friction points, ascertaining the reasons and smoothing shipments there.Using its vendor driven inventory management system, Intel can maintain its inventory levels to respond to fluctuating customer demand, make reliable forecasts and shipments on time. Marketing  Sales Intel has also improved time to market for its products to customers. By putting its customer order entry system on the Web, it has reduced errors by 75%. It can take orders round the clock, where more than 25% of its transactions occurring after normal business hours. Its ability to establish  link with over 75,000 system resellers worldwide has led to considerable increase in its sales volumes.Online sales doubled from US$ 1 billion to US$2 billion a month. Hun   dreds of Intel suppliers use the Web to check the status of inventory levels, payments and shipments. Service Intel focuses on many areas of support and service for all its products. From advanced  data centers, application platforms, architecture planning, integration of business applications, e-commerce applications and solutions, system migration and server consolidation. Employing a set of  bluely skilled consultants having considerable technical expertise in designing, building, implementing and optimizing solutions on Intel architecture.Intel provides a variety of services in the areas of wireless, hardware design, networking and communications, software development, business strategies and solution providers. Intel has established alliances with other leading software technology providers and solutions such as Oracle and SAP to give added value to its customers. It has a variety of solution blueprints on its website advertising its successful applications from a variety of in   dustries. A database of solution providers and resellers of Intel products and solutions has been provided on a technological, geographical and language basis for ease of access and use. Intel Website).The success of Intels value chain can be judged by the fact that it helped the company earn revenues of US$30. 1 Billion in 2003. The company has over 78,000 employees worldwide, with 294 offices and facilities for its 450 odd products. Intel was ranked 53 in the list of Fortune500 companies in 2003. By converting from its EDI systems to one using its RosettaNet business process standards with XML forms, Intel is expected to make further giant strides in the way it does business. (1) Spectrum PharmaceuticalPorters five  hale depth psychology is used to analyze Spectrum Pharmaceutical in the  pharmaceutical industry. Porters five  crusades analysis is a method of analyzing an industry and a companys business strategy. It uses five fundamental forces that determine competition within an    industry and how a company functions within that industry. These five forces involve market forces and pricing  billet of the business, suppliers and customers. The first force that a company must deal with is the  loting  antecedent of customers. In relation to Spectrum Pharmaceutical, the customers have very little power to bargain prices with the company.The products that Spectrum provides are unique niche products that the customer cannot obtain anywhere else. This gives the customers little bargaining power with the company. This makes the products that Spectrum produces more profitable for the company, but more expensive to the customer. This makes the products more expensive however, which makes them more profitable for the company. There are few substitutes for these products, which reduces the buyers leverage to  talk over  trim back prices. The buyers have little concentration which reduces their ability to negotiate lower prices.Due to lack of alternative products there    are few substitutes for Spectrums products. All these reasons combined together give the buyer of the products little force to negotiate lower prices, but give the company a lot of power to maintain their  gamy prices. The second force in the analysis is the bargaining power of suppliers. In this instance, the suppliers to Spectrum have little power to affect the price of the final product. There are several different firms that can supply Spectrum with the necessary products for spectrum to manufacture their products.This gives the suppliers little leverage to boost prices to Spectrum, which in turn helps to  come about the price of supplies low. There are usually several alternative products on the market that Spectrum can use to manufacture the necessary goods. Due to the lack of concentration of suppliers, they have little leverage to negotiate higher prices which would squeeze the profits of Spectrum. In addition, the  greet of inputs in the price of Spectrums products is very    low compared to the final  speak to of the product. The  regulative process is a much more expensive input to the final cost of goods than the raw material inputs.All these reasons combined give suppliers little force to raise prices to Spectrum, and have little influence on the price to the consumer. The  bordering force in the analysis is the threat of substitute products. Several different substitute products allow the consumer to switch to other products and lower price products. This price  piece of cake keeps prices lower for the consumer and limits the ability of the company to raise prices. There are few substitute products for drugs that Spectrum manufactures. Consumers have little alternative choices for Spectrum products.This reduces the ability of the consumer switch to lower cost products. This keeps the product prices high and reduces the leverage of the consumer has to keep prices lower. All these reasons combined, keep reduce the force of the consumer to exert little    ability to keep prices low and allow Spectrum to  pick higher prices for its products. The next force in the analysis is the threat of  advanced entrants into the market. If it was easy to enter the market with new and competing products, the ability to keep prices high would be reduced.This however, is not the case with Spectrum. It is  passing expensive for new entrants to get into the pharmaceutical market. It is costly in both money and time to get new drugs to market. The regulatory process insures that new products to the market have been tested at several levels. This testing is expensive in time, money and expertise. It takes several years to get new products through the regulatory process and new products to market. This high cost limits the number of new entrants into the market. There are many barriers to entry into the market.In addition, Spectrum holds patents that limit market competition for several years.  as yet though the pharmaceutical business is highly profitab   le, there are few competitors in the marketplace due to the high  arrest costs and other barriers. The capital costs to enter the marketplace limit the number of competitors in the marketplace. The high capital, labor and other costs limit the force of new entrants to compete against Spectrum in the marketplace. The barriers to entering the pharmaceutical business limit competition and ensure that drug companies can maintain higher prices.The last force in the analysis is the intensity of competitive rivalries. Industry rivalries can increase the competition for the consumers money. This can keep costs down and reduce profitability. Even though there are several companies in the pharmaceutical business, the total business is extremely large. The high costs of entering the market reduce competition. The high capital costs, the regulatory process and the barriers to entry, reduce competitive rivalries within the industry. The industry has a high growth rate, especially as the older po   pulation grows.In most cases there is little over production and over capacity. It takes a lot of technical expertise in many different areas to get into the pharmaceutical business. There are advertising campaigns in the few areas where there are substitute products, but this mostly limits the size of the market and not profitability. Due to the extremely high profits, most companies have a strong incentive to innovate, market and remain in the business. All these reasons combined limit the competitive rivalry that would reduce the profitability of firms in the pharmaceutical industry.In summary, the Porters five force analysis of Spectrum Pharmaceutical show few limits on its ability to compete. clients have little ability to bargain lower prices with the firm. Suppliers to Spectrum have little ability to raise prices to the company and have little influence on the cost structure of the final product. There are few substitute products to the drugs that Spectrum produces, this redu   ces the ability of consumers to switch to alternative lower price products, and ensures the ability of Spectrum to keep prices high.The high capital costs and the regulatory rocess restrict the number of new competitors in the pharmaceutical industry. This reduces competition for companies in the drug business and helps to reduce completion and keep prices high. The last force in the analysis is threat of competitive rivalries. This is relatively low for Spectrum. The high capital costs to enter the business and the barriers to entry into the market help keep competitive rivalries low. Due to the size of the industry and few competitors that can overcome the entrance barriers, limit the rivalry and allow the industry to by highly profitable.  
Wednesday, June 5, 2019
Strategically Evaluate The Accor Expansion Plan Tourism Essay
Strategic eachy Evaluate The Accor Expansion Plan Tourism EssayThe author has to strategically evaluate Accors  blowup plan of  wreaking 10,000 rooms per annum in  ingrained during two years (2007-2008) in both established  commercialise  chosen as  unite States of the States and uphill market chosen as China. The author will  too review the marketing, financial strategies that Accor has adopted in these markets till now and then suggest  succeeding(a) strategies to expand in these markets. The author will also be suggesting about the brand that Accor should  get wind forward to expand.Accoris a  openhanded frenchmultinational  grass  direct in nearly 90 countries and Accor Hospitality, the Accor hotels branch, has more than 4,000 hotels worldwide. It starts from the most luxurious hotels to the most economic lodging solution. Under its belt there are brands the likes of sofitel, novotel, mercure, ibis, red roof inns, etap, motel 6, studio 6 and formule 1. The group is looking to exp   and its hotel  line of credit in an established (USA) and establishing (China) market by adding 20,000 rooms over the  completion of two years. The author has to strategically evaluate and make suggestions to the group.With a corporate representation throughout the world, Accor Hotels have become one of the largest players in the  intentness. It is an intricate  makeup with multiple brands and qualifications of hotels, as well as supplementary products and  function. Accor finds it important to incorporate the small and medium-sized hotels in managing customers needs and requests as they are the direct link to the customers.Accoris a largeFrenchmultinational corporation operating in nearly 90 countries. Accor is the European leader in hotels (Accor Hospitality) and a global leader in corporate services (Accor Services). Accor Hospitality, the Accor hotels branch, has more than 4,000 hotels worldwide. It starts from the most luxurious hotels to the most economic lodging solution.(Ref   erence http//www.fundinguniverse.com)Aims  Objectives This report aims to develop international  expanding upon plans for Accor in established and  emerge market in the given span of time during the year 2007-2008. The objective is to provide rationale for the selection of markets, and propose branding, finance, and marketing strategy to the Board of ACCOR to add an additional 10,000 rooms per annum across both established markets (Europe, including France and North America) and other areas of the world (Latin America, Africa, Middle East and Asia/Pacific).Research Methodology This report is based on the case study for the ACCOR group of hotels which is from the module study guide and is a piece of  search by the The Centre for Hospitality Research at Cornell University. The   some(prenominal)(a) secondary sources accessed have been as following internet, journals, professional reports, government reports and others to produce data for the targeted markets.In 1967 Grard Pelisson and    Paul Dubrule  undetermined their first Novotel hotel on a roadside near Lille in northern France. Travel was booming in France in the 1960s and the hotel industry had not yet expanded to meet the demand. French hotels, in general, were either rural inns or luxury hotels in city centers. Dubrule decided to build American-style highway hotels in the medium price range and collaborated with Pelisson, a former head of market research at IBM-Europe. Through Pelissons connections the partners were able to secure a bank loan, and the Novotel firm was launched. The companys ensuing success was in large part due to its  being first to break into the unexploited European market for highway lodging. Each Novotel provided standardized rooms, ample parking facilities, and  looseningaurants featuring local cuisine.  presently Novotels also were established at airports and popular vacation sites, such as the seaside and mountain areas.The acquisition of the Mercure hotel chain in 1975 pushed the    company into metropolitan areas and the  business enterprise traveler market, and these hotels varied according to regional demands in style, character, and restaurant offerings. By the  last of the 1970s Novotel had become the premier hotel chain in Europe with 240 establishments in Europe, Africa,  southeast America, and the Far East.Accors brand worldwideFormule1Lowest rates on the market.Functional room for one,Two or  ternary  nation.All-you-can-eat breakfast buffet.Round-the-clock check-in.Etap good-natured convenient room for one, two or three people.Budget price.All-you-can-eat breakfast buffet.Round-the-clock check-in.Motel 6The lowest price of any national chain.Red  chapiter InnRenovated product.Low rates.Comfortable beds.RediCard PreferredMember loyalty program.IbisSimple, reliable pricing policy.Always very well situated, in city centres, close to airports or near major tourist or business areas.Service quality (ISO 9001 certification and 15-minute satis occurrenceion     pledge).Environmentally fri closingly waste, water and energy management  formations.Teams on duty  more or less the clock.Breakfast served from 400 a.m. to noon.Hot snacks available at any time.MercureShared values, such as a strong regional  charge, a unique personality and an exceptional wine list.For business and leisure stays, in city centres, at the seaside or in the mountains.NovotelOpen spaces featuring contemporary design, for rest and relaxation.Bright, spacious, pleasant rooms where guests can work or unwind in a comfortable setting.Customers can eat whatever, whenever and wherever they want.Offers adapted to the needs of all travellers.Suite HotelInnovative, modern concept.30-square-meter modular suites.With Boutique Gourmand, food can be purchased around the clock in the hotel lobby.Free relaxing massage every thorium evening.The longer the stay, the lower the price.Smart cars made available free-of-charge to medium-stay customers.SofitelPrime locations in leading busin   ess centres and resorts.Each hotel is unique in its design, architecture and culture.Sofitels exclusive MyBed concept, the guarantee of a good nights sleep.Restaurants offering innovative, contemporary cuisine that surprises diners, awakening their senses and stirring their emotions.Hotel Distribution WorldwideAccor has its 4,000 hotels in 90 countries. It has its presence all seven continents and in all mojor cities. (Reference www.accorhotels.com)EuropeAfricaAsiaAustraliaNorth AmericaAndorraAlgeriaCambodiaAustraliaCanadaAustriaBeninChinaFiji IslandsMexicoBelgiumBurkina FasoIndiaFrench PolynesiaUSABulgariaBurundiIndonesiaNew ZealandCyprusCamerounJapanNorfolk IslandCzech RepublicChadLaosFranceEgyptMalaysiaGermanyEquatorial GuineaPhilippinesGreeceGaboncapital of SingaporeHungaryGhanaSouth KoreaIrelandGuineaThailandItalyIvory CoastVietnamLithuaniaMauritaniaLuxembourgMauritiusMonacoMoroccoNetherlandsNigeriaPolandReunionPortugalRwandaRomaniaSenegalRussiaSouth AfricaSpainTunisiaDevelopme   nt strategyAccors hotel business has continued its sustained pace of  culture.  almost importantly, they devised a new, more efficient business model based on two foundationsStronger brands those are now more visible, more attr ready and more strategically aligned.An asset right real   terra firma of the realm strategy, which consists of adapting operating structures to the profile of each country and market segment.Pelisson and Dubrule developed their expanding company with a decentralized management and a unique dual chairmanship. Although to comply with French law the partners took turns holding the official position of chairman, they made all decisions jointly and shared responsibilities, immersing themselves in all aspects of the business. The companys  distinctive feature became variety, providing hotel chains to fit every need. In 1973 Sphere S.A. was  taked as a holding company for a new chain of two-star, no-frills hotels, called Ibis the first Ibis was opened the following    year. During this time, the company also acquired Courte Paille, a chain of roadside steakhouses founded in 1961, which reflected many of the same priorities as Novotel practicality, easy parking, consistent quality, and quick service.(Reference http//www.fundinguniverse.com)Accor expanded at a far swifter rate than its international rivals, becoming the largest operator in Europe. It led the market in France and West Germany, and expanded in the medium and  scrimping range in Spain, Italy, and Britain with its $75  cardinal investment budget. The companys European base provided three-quarters of its revenue, with more than half coming from hotels and the rest from its foodservices.(Reference http//www.fundinguniverse.com)In 1997, Dubrule and Pelisson decided to retire from active management and were succeeded by Jean-Marc Espalioux. Espaliouxs new management team focussed on relocating Accors cash. In an effort, to deleverage themselves and free resources to provide for expansion,    Accor disposed of 3 billion of real estate assets as part of a sale and leaseback programme.(Reference http//www.fundinguniverse.com)Business MixAccor S.A. operates in hotels and services sector worldwide. It provides luxury and upscale, midscale, and  providence hotel services. It also designs, develops, and manages prepaid solutions, including food vouchers,  benefit and assistance programs, family assistance solutions, gift vouchers and cards, loyalty programs and incentive campaigns, and expense management services to corporate clients and public institutions. In addition, the company operates restaurants and casinos, as well as provides onboard train services to the railway sector. Accor was incorporated in 1960 and is headquartered in Evry, France.Financial PerformanceProfit before tax rose to 727 million in 2005, an all-time record, and the  meetings balance sheet was more solid than ever. Based on these results, shareholders will be asked to approve an ordinary dividend of    1.45 per share, a 26.1% increase, plus an exceptional dividend of 1.50 per share, representing a total payout of 320 million. This dividend policy is accompanied by a share buyback program that has had a positive effect on earnings per share. (Reference www.accorhotels.com)Accors 2006 results were excellent, as can be seen in three key figures Revenue rose by 6.6%, the biggest increase since 1998. Profit before tax rose by 28% to 727 million, a record. EBITDAR margin, at 27.4%, was our highest ever.These figures prove that Accor is developing fast and enjoying very good financial health, as illustrated by their low level of debt. Another reason for satisfaction is that these  repaird results  furbish up both the Services and the Hotels businesses. For the year, revenue was up 15.5% in Services and 6.1% in Hotels. And, if 2006 was a very good year, the outlook for 2007 is also very encouraging. With the two businesses  return potential, the economic turnaround (especially in Europe w   ith the upturn in the hotel cycle) and the emerging markets of China and India, they have every reason to be optimistic. For 2007, Accor is on track to step up the pace of  maturement, with the goal of adding 200,000 rooms by 2008. (Reference www.accorhotels.com)StrategyVery quickly too, it became apparent that there was a need for a clearer strategy that would enable the Group to more accurately identify its development priorities and, more importantly, focus its managerial and financial resources. In addition to this two-pronged strategic shift, senior management, under the leadership of Gilles Plisson, outlined a sustained expansion strategy combining acquisitions, notably in the Services business, and stepped up organic growth in the Hotels business with the  enterprise of 200,000 new rooms between 2006 and 2010, especially in China, India and other fast-growing regions. Redefining the market positioning of the brands also made it necessary to reposition the Sofitel brand and cr   eate a new non-standardized banner in the economy segment, All Seasons. The brand strategy has led to a shift away from the Accor corporate banner toward the operating brands.Accor focuses repeatedly on a specific vision for growth and believes in sustainable, profitable growth through three pillarsA geographically and structurally  equilibrate portfolioA disciplined, and results-oriented management of resources and assetsA set of powerful, aligned brands(Ref case study)The  office Approach became Accors strategic vision of its Hotels division focussed on making Accors Hotels business more profitable, less cyclical and well appreciated by its clientsTo achieve these goals, five levers drive the  recompense ApproachAlign the brand portfolio with customer expectations (The Right Brands)Redefine the networks around this brand portfolio (The Right Network)Improve hotel operating performance in the reconfigured business base (The Right Operating Performance)Adapt hotel operating structur   es to improve return on capital employed and reduce cash-flow volatility (The Right Asset Management)  Shift the corporate culture to deliver the best value-added services to hotel owners (The Right Service Provider).Ownership StructureFor the lower and mid segment hotels Accor can consider giving franchises or entering in joint ventures. However, for the high end segment hotels like sofitel and novotel, Accor should maintain ownership approach as these properties have higher profit sensitivity. In 2003, Accor opened 10 new properties under these brands, and they  owned or leased these new properties.Accor should have less capital-intensive operating structures, which is a key to their success, especially in economically sensitive countries. While Accor owns and leases some properties, they also look to management contracts and franchising.(Reference case study)Developed  commercializeFor the developed market the author has chosen three developed markets from which one will be short   listed  after(prenominal) the analyses. The author has chosen UK, France and USA as its markets for analysis. Accor has great presence in all the three markets.Accor has 125 hotels in UK mainly in the mid-segment. The demand for mid-segment hotels in the UK is strong and most of the Accor hotels are doing well. However, UK is not a big market compared to the US for Accor. Accor already has a good presence in the European market and hence there is limited  celestial orbit of expansion. Similarly, in France Accor have a staggering number of hotels and resorts in all segments. It also has a lot of services in France. It has its strongest presence in France considering the size of France to the UK and the US. Accor already has a very good presence in France in all the segments. Hence it has little scope for growth. In the USA, Accor has motel 6 and studio 6. It is also present in the upscale market. However, it still has a large scope for expansion in all the segments as the US market i   s so vast and diverse. Therefore, in the developed markets, the author has shortlisted the US market for the addition of 10,000 rooms in the year 2007-08.Developing MarketLike the developed market the author will choose three developing markets and shortlist one of them for the analysis. The developing markets are India, China and South Korea. South Korea is relatively a small country and the economic growth is not impressive enough for Accor to add 10,000 rooms in this market. Accor entered the Indian market in the early 80s and failed miserably. Accor has few operational hotels in India mainly business hotels. However, the political system in India is somewhat chaotic as compared to China. The third market chosen is China. China is a huge country in terms of land and is the fastest growing economy in the world. It has a stable government and its  inappropriate policies towards the hospitality industry are very friendly. Therefore, the author has shortlisted China as its developing    market.ESTABLISHED MARKET (USA)_______________________________________________________RationaleThe United States of America (commonly referred to as the United States, the U.S., the USA, or America) is a federal constitutional republic comprising fifty states and a federal district. At 3.79 million square miles (9.83 million km) and with about 305 million people, the United States is the third largest country by total area and third largest by land area and by  world. The United States is one of the worlds most ethnically diverse and multicultural nations, the product of large-scale immigration from many countries. The U.S. economy is the largest national economy in the world, with an estimated gross domestic product (GDP) of US$14.3  one thousand million (23% of the world total based on nominal GDP and almost 21% at purchasing power parity). (Reference http//www.wikipedia.com)Geographical LocationNorth Americais the northerncontinentof theAmericas,situated in theEarthsnorthern hem   isphereand almost totally in thewestern hemisphere. It is bordered on the north by the caoutchouc  maritime, on the east by the NorthAtlantic Ocean, on the southeast by theCaribbean Sea, and on the south and west by the NorthPacific OceanSouth Americalies to the southeast. North America covers anareaof about 24,709,000square kilometres(9,540,000square miles), about 4.8% of the planets surface or about 16.5% of its land area. As of July 2008, its tribewas estimated at nearly 529 million people. It is thethird-largestcontinent in area, followingAsiaandAfrica, and the fourth in population after Asia, Africa, andEurope. (Reference http//www.wikipedia.com)PESTLE AnalysisPoliticalA seldom-stated fact of life is that without political stability it is impossible to have economic progress. Until a nation has a stable political system in place, it is impossible for people to plan their lives, conduct business successfully and go about their daily routines with any hope for the future. The Uni   ted States has enjoyed 135 years of political stability since the end of the Civil War. The United States is the oldest democratic republic. This is an incredible accomplishment. It is amazing that no other country has been able to copy the American system of government successfully. It is as if that system is uniquely suited to that single country. (Reference http//www.wikipedia.com)With mass manufacturing long gone from America, hospiatality industry is one of the key generators of revenue. Hence the American government has given some concessions for the development and growth of the industryGrant of Infrastructure Status for hotelsConcession for Convention CentresContinuation of ConcessionsDepreciation rate for hotel buildingsConcession in Income Tax Act for the Hotel  manufacturing(Reference http//www.capitalmarket.com)EconomicalFortunately for U.S. hotel owners and operators, actual RevPAR improvement through the first six months of 2004 has already reached 9.5 percent. Most en   couraging was the 3.2 percent increase in ADR. Record-breaking growth rates for revenues and profits are certainly welcome news for U.S. hotel owners and operators. The industry leaders have forecasted growth in the coming years for hospitality industry in the USA. Also with backing of the US government the hospitality industry is believe to show good results in coming years.(Reference http//www.wikipedia.com)SocialThe American population is comparatively young compared to other developed nations like Japan and Germany and a lot of young immigrant work force is also available in the country. Therefore, it is  twice beneficial for the hospitality industry, which is always on the lookout for young work force and customers. The American government safeguards the interests of its people through following agendasthe social  inclusion  actionCoordination of social security schemesAnti-discrimination and relations with civil societyEquality between women and menSocial Agenda 2005-10(Refere   nce http//www.childstats.gov)TechnologicalThe effective use of hospitality technology is one of the key factors in providing stellar customer service, since the proper implementation of this technology helps to ensure that key aspects of service are not  haply forgotten or avoided.The hospitality sector in the US spent a total of $917 million in 2006 on RD activities, compared to $784 million in 2005. As the President outlined in his State of the Union Address, the ACI commits $5.9 billion in FY 2007 and more than $136 billion over 10 years to increase investments in research and development (RD), strengthen education, and encourage entrepreneurship and innovation. (Reference http//www.capitalmarket.com)LegalThe lobour laws in America are very stringent. Therefore, the hotel has to abide by the rules to avoid fines and getting into legal disputes. Some of the laws for the hospitality industry are as followsCommon Law SystemRight To PrivacyAmerican with Disabilities ActSafety and Sec   urityFood and Beverage  employmentEmploymentWorkplaceContractsTravel and TourismThe international arrivals market for the United States has changed significantly since 2000. This goal of this analysis is to provide insights into changes affecting the  choke inbound markets to the U.S. The U.S. welcomed 56 million international visitors from 213 countries during 2006, up 10 percent from 2005. Total arrivals were also up 9 percent from 2000, the former record year for total non-resident  reverse to the country. Arrival records were set by 72 countries, nine of which were among the  realize 20 inbound markets. Therefore, in 2007, the growth in arrivals was driven more from the emerging markets than the top arrival markets.Overseas arrivals (excluding Canada and Mexico) totalled 23.9 million during 2006, up 10 percent from 2005. Travel from  foreign markets accounted for 43 percent of total arrivals to the U.S. and contributed significantly to the overall growth in international arrival   s in 2007. Although overseas travel is rebounding from its low in 2003 it was down eight percent from its peak in 2000 (graph below). Fourteen of the top 20 overseas markets exceeded 2006 arrivals levels by double-digits Germany, France, Australia, Brazil, Italy, India, PRC/HK, Spain, the Netherlands, Ireland, Venezuela, Colombia, Sweden and Israel. (Reference http//www.travelstatistics.com)Economic GrowthIn real terms, Americas economy grew by 3.7 percent in 2006, faster than most other developed economies around the globe and faster than the historical U.S. growth rate, since 1970, of 3.2 percent.The overall level of GDP was $9.89 trillion (in 2000) when Bush was elected and $9.87 trillion in the third quarter of 2006.  scarce three years later, GDP is $10.88 trillion, a 10 percent real increase. To put that in perspective, just the growth of the U.S. economy over the past three years is larger than half of the entire French economy. (Reference http//www.economicreform.com)Brand S   electionHeadquartered in Dallas (Carrollton), Texas, Accor North America operates more than 900 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upscale Sofitel and mid-scale Novotel and Ibis hotel locations in the U.S., Canada and Mexico. Its flagship chain, Motel 6, caters primarily to vacationing families in the US and Canada with a limited menu of amenities.Accors plan for the U.S. should focus on Motel 6, Studio 6, Sofitel and Novotel brands. The company should plan to grow Motel 6 and Studio 6 aggressively. Were working on new prototypes for both brands, Le Mener said. We intend to be very aggressive with a goal to develop 70 to 75 properties a year, Mener added. Novotel should follow the growth plan of Sofitel, which is to have properties only in the top 20 to 25 markets in the U.S. We see Novotel as an international network, he said.Business travellers and families on a vacation are looking for budget hotels as they want the ch   eapest mode of  appointment. Accor has a great presence in the low budget segment and therefore, it should continue to grow its hold in this segment. However, it should also look at growing in other segments of the market. This will help Accor in creating brand awareness and also increase its market share in the US.Accor in USABrand Hotels Rooms Managed/FranchisedMotel 6 815 85,421 127Red Roof Inns 360 39,622 101Studio 6 37 4,714 2Sofitel 8 2,633 1Novotel 6 1,835 3Total 1,226 134,225 234(Reference http//www.accor.com)Financial StrategyAccor USA was struggling with manual account reconciliation that postponed month-end accounting for its growing number of properties. Department inefficiencies and error-prone manual processes caused delays with the  recognition of exceptions like missing and late deposits. High turnover at properties and reporting delays exposed the company to expensive losses with annual write-offs averaging $1.5 million. Accor USA had no process for escheatment and    a 2004 audit resulted in $3 million dollars in penalties for unclaimed property that had not been filed with the appropriate states. (Reference http//www.accor.com)Accor USA faces a lot of financial problems that cannot be sorted out in a matter of time. It has very less cash left to fund its operation in the USA. Although, the funds from operations increase 7% to $906 million in 2005, it still struggles to keep up. Capital expenditure for renovation and maintenance rose by nearly 15% to$326 million during the year, and  represented 4.5% of revenues, versus 4.2% in 2005. Free cash flow amounted to $580 million. (Reference http//www.accor.com)As seen above, Accor USAs debt is decreasing and cash flows are  change magnitude, therefore it should concentrate on the expansion programme as the cash flows increase. However, it should focus on economy hotels like Motel 6 and Studio 6 as they require less  gold. To fund these projects Accor can raise cash money from equity market and some fr   om its operations.With its more substantial financial resources, Accor should step up the pace of growth and enjoy greater financial flexibility. The initial three-year (2005-2007) expansion budget has been increased by 39%, to EUR 1.7 billion from EUR 1.2 billion, to fund the development of various hotel projects in the U.S. (Reference http//www.accor.com)To improve its financial flexibility, Accor should undertake an innovative real estate management strategy designed to meet two main objectivesReduce capital intensity in upscale hotels.Variable holding costs in the midscale segment.In the upscale segment (Sofitel), Accor wants to sell the hotel properties while retaining the management contract, sometimes with a minority stake, in order to reduce earnings volatility in a segment that is more sensitive to business cycles. The objective is for 75% of all Sofitel units to be under management contract in 2006, versus 62% in 2004 and 52% in 2000. (Reference http//www.accor.com)In mids   cale hotels, fixed leases are going to be transformed into variable leases based on a percentage of revenues with no  tokenish guaranteed. One of the objectives is to variable a proportion of the hotels fixed costs.Marketing StrategyAccors big-spender approach has made it the arch-collector of brands, and some observers wonder whether the group can continue being all things to all people without diluting its focus. Nevertheless, its an approach that has established the French company as the worlds third-largest hotel operator, and its coverage of multiple market sectors allows it to spread the risks of a downturn in any one part of its business.Accor group should be focussing on marketing its hotels through advertisements in magazines, television and Accors other services operational in the U.S. It has joined hands with various magazines and is actively participating in television adverts, which will help in marketing its product.Many customers locate and book their Accor hotel acco   mmodation through www.accorhotels.com and associated brand-specific web sites, where they are offered the opportunity to opt-in to an online communications programme.Accors online relationship marketing strategy should aim to convert prospects into customers and build customer value through increasing the depth of relationship and growing revenues from repeat bookings, cross-sales, up-sales and referrals.Customer relationship and marketing director of Accor Hotels, Mathieu Staat, said, Online relationship marketing is an important, but complex activity for us. Accor have several hotel brands and offer online communications in up to five languages to subscribers across 15 target zones. They also run six different loyalty and subscription cards.  
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