Revlon website Essay Example for Free

Revlon web target EssayCsikszentmihalyi (1975, p. 36 cited in Rettie, 2001) states that strike is the holistic experience that people feel when they act with total involvement. Further, Hoffman and Novak (1996, p. 57 cited in Rettie, 2001) believes that flow is something which lay astir(predicate) stick you through. Further, it is said that flow offer be attributed towards repeat usage. Which means, if a consumer is provided something exciting on the website, then probability of consumer visit website again is very high?In context of Revlon, a consumer visiting website wants to see something different, he wants to carry an experience and if that does not happen, them the consumer leave not visit the site again. Now, the interrogative mood is, what Revlon is offering to the audience is very much same as any other website is offering. Revlon is offering a make up look which is not even personalized. This ordain not increase the traffic on the website and will not lead to c onsumer blessedness. Currently, Revlon website is offering very minimal services. The site is not very jazzy as it is one of the glamorous companies.Its contests LOreal has flashy sites with lots of features (Loreal. com) which are missing in Revlon. In a survey done by Csikszentmihalyi (cited in Rettie, 2001) the research involves finding the flow of in sortation was that older muliebrity prefer that if there is interactivity on the site (i. e. if there is lots of things to do on the site they will prefer to go on that site again and again. But if there is no interactivity on the site it does not interest the consumer). Revlon website offers very limited interactivity to the nodes, which wont help Revlon to attract new customers and provide pleasure to old customers.Currently, Revlon site is offering e-mails to consumers. But do Consumers really bother about these e-mails. Hoffman and Novak, 1997, Rettie, 2001, Smith and Shivkumar, 2004 (cited in Chaffey et al, 2006) believe s that flow of information is serious for site usability. Further, Chaffey et al,(2006) believes that flow for online marketing can be defined as information or experience, which consumer has when he moves from one page to another and also includes interactions like filling forms and so on When this theory was applied to Revlon website, it showed that navigating from one page to other is not difficult and is quite easy.But when it comes to interactivity Revlon cannot postulate with LOreal as LOreal offers more tools for interactivity then Revlon. Strauss and Frost (1999) suggest that customers want speed, convenience on top transition when they get from one page to another. Consumer does not want to spend their time on giving parole on the net rather they prefer to have user friendly method on the earnings. This is important for the flow of information through the website. The more the website saves time and efforts of the consumer the more likely it is for the consumer to vi sit the site gain.This will help to increase the customer satisfaction and enhance interactivity on the COMPETITIOR ANALYSIS Revlon is beauty care increase Company for woman. Its main direct competitors are LOreal, Maybelline. According to Chaffey et al (2006) benchmarking competitors website should be based on companies marketing performance, financial performance, marketing communication techniques and services offered. In context of interactivity, marketing communications techniques and services offered should be taken into account for competitors analysis. Based on the above analysis, the recommendations are made for Revlon to come up to its competitors.Revlons competitors have strong interactivity on the website which Revlon is lacking, therefore, future recommendations are set so that Revlon also increases its interactivity on the website and increases the customer satisfaction and interaction. RECOMMENDATIONS After analyzing Revlon website and the competitors. The following recommendations are made which will help Revlon to understand its customer needs and leads to customer satisfaction through interactive media. In view of Avery, Calder and Iacobucci (1998), interactive media has enormous growth.It is used to identify customer needs, sharing of information and creating an experience for the customer. According to Borges, Couto, Natario and Braga (2007), the range of online communication tool is growing with way of deport and involving customers and communicating between one to many. In view of Hoffman, Novak, Schlosser, 2000 and Constantinides (2002 cited in Borges et al,2007) internet is not only a place which represents companys image. The main aim of the internet is to attract more customers and changing occasional visitors to prospective customers.With the sign of above theories, the below are some of the recommendation to Revlon in order to increase their interactivity on the website, therefrom it will help to satisfy customers and will help to identify prospective clients as well. 1 ONLINE FORUMS Revlon presently, has no gatherings (imediacommunication, 2004). Revlon should part forums which will help customers to interact with each other and with organization also. Chaffey et al(2006) suggests that forums are the means to prove the services of the website. It is a way of connecting to the community.According to Howard (2000) it is essential for a company to innovate on the internet by hosting on line forums, stage on line contest, live messages etc. Loreal, which is the direct competitor of Revlon, has forum, where customer can post their comments, chat with each other, participate in polls, LOreal has online live discussion forum as well (LOreal. com). According to Siegel (2006), forums are an effective way of communicate online and sharing information with people. He has provided an example of Kraft Foods interactive Kitchen where consumers share recipes and email their comments on the site.The best example for f orums is YouTube, where customer can leave their comment, can discuss videos with members. Revlon should start opinion poll service, live discussion, sharing of videos on their website. regular(a) though Revlon has certain blogs on search engines but they do not belong to the website. Customers will not find blogs in search engines to post comment, they will visit website to do so. 2 Blogs One of the to the highest degree common tools for interactive communication is blogging. Blogs can be defined as webpages which are developed or used online for publishing web pages.These Blogs have comments and feedback form which makes consumer feel good. Blogs are also gets comments from other sites as well. These have been successful in media environment (Chaffey et al, 2006). According to Business Blog Consulting customers feel that Revlon should come with blogs where women can discuss their product research, can share good piece of information with other women and even develop online commu nity. Revlon website should start Blog for its customers where they feel that they are involved in company. They can share information about recent style, trends across the world.In view of Russo (2007) where the power of blog can be known is from Perez Hiltons laurels gossip blogger where he has created a blog which he constantly updates, makes his readers involved by publishing gossips, pictures. Revlon should form a blog which should focus on beauty and cosmetic tips given by its celebrity reader and consumer can ask questions, post comments about beauty and cosmetics and to create positive effect of their services through these blogs. Revlon should also start competition games for beauty and cosmetic quiz type and then reward the audiences agree to some points.

Poverty In The United States Essay Example for Free

pauperisation In The united States EssayAbstractThis paper discusses the articles, portionages and researches conducted on online (internet) some the United States (U.S) and the issues with pauperization in America. The typical piteous American lives in an air conditioning home with cable, televisions, and computers and among other luxurious purchases. eyepatch some of the poor face severe hardship, ilk finding nutriment and lodgement. This paper also explores the history, healthc be, and confused income of the U.S., and al abjecting the opportunity for discussing how and who could make a change in the future of Americans. need in the United States and the Research of Where We Are TodayA record number of Americans are living in poorness, about 46 million. Thats more than at any time since the Census Bureau begun tracking pauperisation data Marisol, Bello (2011).Why is this such a problem? Would you say its because of political factors and history, or lack of health care, commencement incomes, and better yet the choices we make and what we spend as Americans?The official poverty level first seeped into presidency parlance in 1961 when the Social Security Administration needed an objective measure of poverty for statistical purposes David, Hilfiker (2010) writes in his article. Cuts in Federal assistance for housing programs and social services sustain corresponded, with the rise in homelessness in the U.S. , during the 1950s and 1960s. Federal housing programs and services nearly eliminated homelessness however, during the 1980s till now housing programs were slashed by half and the homelessness population in the U.S. began to grow and is still growing. In 2013 fifteen portion of our population lives in poverty Marisol, Bello (2011).They say that the share of children living in high poverty neighborhoods and those with poverty rates of thirty percent or more has increased by one in ten, displace children at a higher risk than teen pregnanc y or dropping out of school. (Associated defend 2013), also exclaims by 2030 based on the current trend of loss of income close to octad louvre percent of all working age adults in the U.S. go out experience attacks of financial anxiety. The (National Center for Children in pauperisation, 2013) says research is clear that poverty is the single greatest threat to childrens well-being. Is this what are young inspires drive to look forward to? A life that is set up to fail before our children has a kick downstairs to succeed. We need to act fast and change these numbers, before its too lateThe combination of the low jobs, extraordinary cost of living and outrageous unemployment rates only intensify these problems and force numerous Americans to subscribe to between food, housing, and other expenses. Studies show that money devoted to food is typically the first to be sacrificed, and families will often pay their fixed payments first, such as rent, utilities, and a car payment, rather than pay for food(Associated shrink 2013).Even lack of reasonable medical care is a far reach for the poverty. The cost of health care and insurance has escalated dramatically over the past years and can cost families up to eight thousand dollars a year for families or individuals that lack health insurance. If an accident, rapid illness, or chronic infirmity arise this can be financially overwhelming. Welfare procedure needs to address the reconcile of poverty not simply the system (Robert Rector, Rachel Sheffield 2011). Between families with kids the failure of marriages and loss of the work ethic are the particular long term reasons of poverty. Maybe if we could get some durable well established programs to instill are community on how not to plummet into poverty or get out, we could dramatically alter are future as Americans.For most the term poverty suggest near deprivation, which means an inability to tin nutritious nourishment, clothing, and sensible housing for o nes household. So how are people managing in a world of increasing economical insecurity? How poor is poor? Did you know based on a survey done by the Census Bureau written by Rector et al.s (2011) 80 percent of poor households have air conditioning, in 1970s only Thirty six percent of the entire U.S. population got to enjoy air conditioning. Ninety percent of the poor households have a microwave. to the highest degree three fourths have a car or truck and thirty one percent have both or vehicles. Two thirds have cable or satellite television.One halve of the poor population have a personal computer and one out of seven have two or more computers. More than half of poor families with children have a video game system, like the Xbox or PlayStation, and forty percent can afford internet access. One third has a widescreen plasma or LCD television. It seems to me that the luxuries or significant purchases for the middle class a few decades ago have become a common place in poor hou seholds. With this said the letter by Dr. Roger Starner Jones was recognized by his frustration, as a tax payer by the stereo typical sentences he wrote.However this Doctor as frustrated as he seemed, had little to know knowledge of the patients punctuate or struggle of being unable to shake a life of poverty and help from the government. just about by the belongings she has. Why does the Doctor judge the Patient? Did he give her the medical precaution that an American Citizen should receive? Or did he get so angry about the material things, she could of sure as gifts or before her hard times, I believe he forgot the reason he became a Doctor.With one impossible choice after another between food, medicine, getting to work, and paid the heating bill. Poverty is no longer an issue of them, but an issue of us, says Mark Rank, a professor at Washington University in St. Louis Hi et al. (2010). We need to come together and discovery better resources to help our American people survi ve in hard times, and overcome our needs. We could possibly lower poverty by tackling its root causes, like low incomes and lack of reasonable housing, and by refining support services, like improving paying jobs, healthcare and housing. You never can predict the future, but you could be the next individual or family in crisis needing a helping hand.ReferencesHilfiker, D., Tippett, K. (2010). A history of poverty in America. Onbeing.Org Bello, M. (2011). The poverty affects 46 million Americans. ground forces today 30.com Weekley,C., Associated Press.(2013). Four in five in the United States face near poverty, no work. bewilder news.com/poverty Lawrence, S., National Center for Children in Poverty. (2013). Policies on welfare, marriage, and child well-being research. www nccp org. Rank, M The Associated Press. (2013). Poverty in America. www wjla com. Rector, R., Sheffield, R. (2011). Understanding poverty in the United States surprising facts about Americas poor.

Mix Marketing Plan Essay Example for Free

motley Marketing Plan EssayThe mix grocerying program below is for the 2009 Mitsubishi outsider compact all(prenominal) cycle flummox (AWD) priced under $40,000. This market intend below describes the target market and objectives that be incumbent to capture the target market. Further more, the pattern offers recommendations and some of them methods necessary to promote the Mistubishi Outlander and create awareness of its neverthelesston on to the market in 2009. Also in the mix market plan is situational analysis that is overturned down into four disunites. The first part is the menstruum product which describes the taint and core product which in this case is the Mistubishi Outlander. The second part discusses the factors that pull up stakes affect the price of the Outlander such as disceptation and demand. The third base lieu talks about the current dispersal and method in which to distribute the Outlander. This part likewise talks about the intensit y of statistical distribution and the intermediaries used to distribute the Outlander and the factors that influence the distribution such as storage and transport of the Outlanders from point of manufacture to the point of sale. The fourth situational analysis aspect is the forward motional theme and the elements integrated in the forward motion mix. The theme is that of dog in the midst of an all wheel parkway and a sports utility vehicles that is both nice as urban cruiser as salutary as an off road strong suit surface vehicle.The recommended target market for the Outlander is mainly the medium size family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi noncitizen go forth range between 25 to the 50 course of studys of age. This demographic will most promising reside in the upper center of attention class suburbs of Perth. The main aim of this mix marketing plan is to make consumers f amiliarise themselves with the Outlander, promote the alien to all intermediaries through workshops and seminars. Increase saturation of promotional center of the Outlander with media bears such as on moving in denote, email promotions, radio and television system advertisements. The customers are do of the Mistubishi Diamond Advantage.Situational AnalysisCurrent ProductThe Mistubishi outlander is a pose over all wheel drive (AWD) from the product describe of the Mitsubishi Motor Company. The Outlander is a shopping type of consumer product that is in its Introduction stage. It is a compact AWD that can be driven in urban areas as come up as off road. However, the Outlander does non have Electronic perceptual constancy control remains (ESP) but does come with an expandable row making it a seven seater and a bisected rear door for uncomplicated accesses to the rear cabin space. The ESP can always be added on to the future cars by adopting the system that is used in e arly(a) Mitsubishi exemplars.Current PricingThe current influences on the price of the Outlander allow in demand, competition and other external factors such as economic situation and good value determine (Kotler et al.2007, 350). The Mistubishi Outlander is in the monopolistic market as they are many sellers offering alternatives (Pierre and Toulemonde 2009, 1347) .AWDs such as the Toyota Rav Four and Nissan Extrail. The set objective of the Outlander is based on the price of competitors model of SUVs and the mix of models of the Outlander offered by Mistubishi under $40000.Current Distribution The outlander is distributed indirectly from the factory through intermediaries such as the dealerships. Intermediaries provide a relate between the manufacturer and consumer (Ansari, Mela and Neslin 2008, 60).The dealers include organisations that specialise in Mistubishi vehicle sales and service. Distribution of the outlander is selective for easier negotiations and unity tone custo mer interaction. Some of the factors that whitethorn affect distribution include transport and Storage of the Mistubishi outlanders from the point of manufacture to the point of sale.Current promotional material The main objective is to get the consumers familiarise themselves with the new Mitsubishi Outlander. The theme is that of a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. Advertising, direct Marketing sales promotions are some of the methods used to show to the customer the sporting side as well as its ability to use as urban vehicle through events such as the Dakar Rally.Recommended Target Market The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. The consumer will most likely come from middle class urban setting and enjoys showing off the off-road capabilities of their car while being a well-to-do and stylish car to drive around town.This target market has the most potential because the outlander is an urban sports vehicle that has an especial(a) row of seats to accommodate a total of 7 passengers as compared to its rivals on the market within the same price range. The outlander also comes with a lot more meter features as compared to its rivals on the market. Some off the unique features include interchangeable all wheel drive that can be selected at any driving speed. The outlander also has a compact third row seat that does not compromise boot space and is still accommodate two extra passengers.Recommended Marketing ObjectiveIn order to keep the Mitsubishi Outlander a whirl of the other brand of cross over AWDs on the market, some short term marketing strategies will have to be position in place. These include Making the consumers familiarise themselves with the Outla nder, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. Another approach would be to promote the Outlander through competitions, sponsorships of sporting activities and discounted sales to the first few customers. Boost the appeal of the outlander by offering membership to outlander car club through the Mitsubishi Diamond Advantage as part of a package deal for the purchase of an Outlander which is a 10 year 160 000 km drive train warranty and the 5 year numberless 130 000 km warrant plus roadside assistance.Product recommendations Since the product at hand is a motor vehicle, the product packaging will not be required however all other aspects of the product such as branding extensions will be taken into consideration. The product at cogitate is the Outlander which comes from the product mix of Mitsubishi motor high society it only has one product lines with a narrow-minded width. Therefore, only the depth of the product mix can be explored to give the consumer a variety to alternative from the range of Outlanders available. The Mitsubishi Outlander is offered in three models namely the LS, XLS and the elective XLS sumptuousness pack.The Three models offered come with diametrical options and at a varied price range depending on the added extras. However, the base model still has a starting base price of $31,990 that is fixed depending on whether the customer chooses to add extras to the vehicle. The base model of the outlander is the Ls which comes with 2.4 litre 4 cylinder MIVEC engine, driver and passenger side airbags. The LS models also comes with All Wheel witness 4WD (AWC), air condition, cruise control, Keyless entry, power windows, a steering wheel with audio controls, Stability and traction control.The XLS model has added on features that the LS does not have such as Continuously variable machinelike transmission (CVT), INVECS Smart Logic and 6 steps Sports Mode, Paddle gear shifts, Smart Key, Bluetooth voice activate phone connectivity, chrome grill surround, 18 alloy Wheels, Reverse parking sensors, Adaptive Front dismissal system, High intensity Discharge Head Lamps (HID), Fog Lamps and privacy Glass. The third model of the outlanders is the optional XLS Luxury pack. This model has additional feature to the XLS model. These key features include 18 7 spoke wheels, chrome out(prenominal) highlights, electric sunroof, Rockford Fosgate premium sound system with 9 speakers, Rear entertainment system, Mitsubishi Multi Communication system (MMCS) including major planet navigation and reverse camera, automatic dusk sensing head lamps, automatic rain sensing wipers, welt seats facings, power driver seat and heated front seat.Pricing recommendationsThe pricing recommendations for the Mitsubishi Outlander will include the product line pr ice, product bundle pricing and optional product pricing. The product line price in this situation is considered because the product line width is narrow and special(a) to the Outlander models namely the LS, XLS and The Optional XLS model. Therefore, the pricing of the models will also be affected by what model is being exchange through the intermediaries to the consumer. The purpose is to insure profit maximisation of the base model LS by mass distribution to the companies and leasing companies.With the LS having least of the features, making it the level entry model of the Outlander models. The second thing that is considered when it comes to product line pricing is the optional product line pricing. This will help increase the Mitsubishi profits from the sale optional accessories that can be added to the features of the Outlanders base model the LS. Some of the features intended for the target market include, 18 alloy wheels, reverse parking sensors, High intensity Discharge He ad Lamps (HID), Fog Lamps and Privacy Glass, electric sunroof, chrome exterior highlights, Rockford Fosgate premium sound system with 9 speakers and rear entertainment system.The perceive value of the extras is reasonable priced as all extras added on to the Outlander models come with a 5 year 130000 km warranty. The last recommendation for product line price is product bundle pricing, where the Outlander models are sold as bundles. This can be achieved when either selling the Outlanders with just the basic features at a much lower price as compared to the base models. The target market is leasing companies, private and government organisations in lot. Furthermore, pricing adjustments can be made to increase sales such as discounts on bulk buys and end of financial year sales and further discounts for early or silver payments. The Outlander is not new to the car market, therefore the new product pricing system that is recommended is the market penetrating pricing strategy to att ract a large number of buyers and share market as its a medium quality and medium price product.Distribution recommendations The recommend method of distribution channel is using indirect channel through intermediaries such as agents, retailers and wholesalers. The intermediaries act as the third party link between the Mitsubishi and the consumers. The involvement of intermediaries allows the Mitsubishi to reach geographical dispersed groups and avoid direct investment. The Mitsubishi car company does not have to have a direct involvement with credit facilities or have local cognition of customers.Furthermore, Mitsubishi can earn a greater return by investing in their main phone line rather than in direct marketing. The intermediary can deal directly with the customers at a more efficient and effective level often provide a supplier or manufacturer more returns than the manufacture can achieve on their own. This due to the amounts of contacts they have in the industry, experience, specialisation and scale of operation.Therefore, the channel of distribution is the retailer channel. That is from the manufacturer to the retailer then the consumer. The retailers sell the Outlander directly to the customers by so doing making the level of distribution intensity selective. This enables Mitsubishi deal directly with a few selected dealers that sale and provided services of goods manufactured by the Mitsubishi motor company. Channel conflict is minimised by dealing directly with intermediaries who are amenable for delivery and sale of the Outlanders. By doing so the conflict most likely to arise is between the Mitsubishi and the soap distributors.Promotion recommendations Before any promotional recommendations can be made in terms of promotions for the Mitsubishi Outlander, a number of things have to be considered. The major decision that has to be made includes objective setting, advertisement budget, advertising strategy and evaluation. When it comes to setting the budget, the product life cycle (PLC) has to be taken into consideration. From the introduction of the new Outlander where light advertising and pre introduction publicity to heavy advertising and awareness.This is the growth stage where brand consignment and personal selling are greatly enforced. The maturity stage involves the decrease in sales promotion personal selling and the decline stage is where advertisements and promotions reduce with limited sales. These stages will determine the over head for the budget. The other promotional recommendation is the public relations mix and media selection through which to do the advertising. The media strategy includes selecting the media format. For example the newspaper has mass audience following and is good for targeting a specific audience via ready(a) distribution.Magazines are mainly for segmented audience however, the instruction is intensive and highly visual. Television combines both snoop and sound however most ads are i gnored and only good when trying to build brand awareness and if there are adequate financial resources for the advertisement. However, radio has immediate delivery and good for pick up impulse purchasing, cheap to advertise but does not have a visual impact. Last, there is outdoorsy advertising at the car dealership on the lawns where there is great traffic flow. Sales promotion is also another way to attract new customers to the Mistubishi Outlander.This also helps retain loyal Outlander customers and also regain past purchasers who have no longer purchase Mistubishi Outlander. This can be achieved through cash back offers, competitions, premium offers offering more test drives of the Outlander models. Promotions can also be done through personal selling and interpersonal communication with target consumer groups. This involves two way communications between sales people and individual customers. The sales people are the link between the Mistubishi motor company and the custome rs and vice-versa. Another method that can be used is direct communication using electronic net tools and technologies via the internet.Telemarketing, telesales other forms of direct marketing that can be used to promote the sale of the Outlander. Other outlaw(a) methods of promotions that can be used are viral marketing by passing on information to others creating exponential growth in the messages response. Viral communications incurs very little expenses however there is limited control over receipt of the messages. The forms of passing information and advertising that are becoming popular blogs. Blogging is one method of creating hype for a product with no costs and also be able to aid communication between organisations and their stakeholders. Endorsements by celebrities via paid verbal testimonials or physical association with a brand. The height is that advertising air time is practically free and the public is often not informed whether the repute is renumerated by the company.Conclusion. The above mix marketing plan is designed for the 2009 Mitsubishi Outlander all wheel drive AWDs. The mix market plan describes the target audience and recommends ways in which to capture the intended market. The plan has further recommendation on how to create awareness for the 2009 Outlander and methods of price, distribution and promotion. The mix market plan also has situational analysis that breaks down the recommended mix marketing strategy into four aspects that current product, current pricing, current distribution and the current promotion. The mix market plan also explains the chosen theme that is a cross between an all wheel drive and sports utility vehicle that is also excellent as an urban cruiser. Furthermore, there is emphasis on the outlanders unique features for vehicles whose base price is under $40,000.

Studying the Philosophical Thoughts Essay Example for Free

Studying the Philosophical Thoughts Essay1. Generalizing the conditions which form the philosophical thoughts of Chuang Tzu. Regarding the socio-economic conditions Chuang Tzu lived in the Warring States Period. This catch witnessed the increasing popularity of iron tools marked a revolutionary innovation of achievement tools and the evolution of social productive. Agriculture, industry and economy too actual during the Warring States Period. Feudal relations of product gradu aloney formed, consequently when the Warring States period started, it marked the end of mode at the slavery which following a pattern of the Orient. The era of Warring States is trouble times. The gr take transformation of all aspects in this period has left many stamps which affect every fields of purport and set out the philosophical problems for the time. Regarding the enter thoughts Chuang Tzu lived in a period corresponding to the philosophical summit of Chinese thought the Hundred Schools of Thought. It is also known as the Golden Age of Chinese philosophy because a broad range of thoughts and ideas were developed and discussed freely.Living in the most developed period of the Chinese philosophy, Chuang Tzu can know all the philosophies in The Warring States, except Han Feis theory. Living during the chaos, the philosophical thoughts of Chuang Tzu inevitably influenced by the History of Chineses thoughts at this time. Short introduction about Chuang Tzu and grandm new(prenominal) Hua Zhen Jing Chuang Tzu came from the Town of Meng (in modern Anhui) in poem Dynasty, living in the time of King Hui of Liang and Kinh Xuan of Qi (late 4th century BCE). He is the typical philosopher for Daojia, wholeness of the greatest philosophers in History of Ancient Middle Age Chinese Philosophy.Chuang Tzu is considered to follow Lao Tzus doctrine of Dao, making it develop more b sound and popular. He is a minor official in the town. However, he gave up his appointment and lived recl use for the rest of his life at Nan Hua softwood in the state of Song. In this place, he wrote Nan Hua Zhen Jing. Nan Hua Zhen Jing (also known as The book of Chuang Tzu) is entirely work of Chuang Tzu that today we still know. This work was lost several time, rec everywhereed and then lost again. So it has some inevitable errors.This work, in its current shape consisting of 33 chapters, is traditionally divide into three parts the first, known as the Inner Chapters, consists of the first seven chapters the second, known as the outer(prenominal) Chapters, consist of the next 15 chapters the last, known as the Mixed Chapters, consist of the remaining 11 chapters. Chuang Tzu was notable for his brilliant wordplay and use of parables to put forward his philosophical thoughts. Nan Hua Zhen Jing was translated into Vietnamese. The popular translators of Nan Hua Zhen Jing in Vietnam be Thu Giang Duy Can Nguyen, Hien Le Nguyen, Tong Nhuong, Ton Nhan Nguyen.In my report, I read and quoted the adaptation of Hien Le Nguyen. 2. Some philosophical thoughts of Chuang Tzu in Nan Hua Zhen Jing World outlook of Chuang Tzu The inheritance and development of Lao Tzus doctrine in the concept Dao. Chuang Tzu advocated that the primary sources of whole world is nothing. He imbed that everything in this world has the common origin which is called Dao, even though they have many differences. In Chuang Tzus conceptions, Dao is formless, unknown, empty, and it is beyond space, time, life and death. Dao is non-material so that no ane gave it birth and it derived from itself.That means Dao had before heaven and earth. So Dao is the origin of universe. Chuang Tzu said that Dao constantly miscellaneas. Everything in this world always moves and transforms, and we dont know where they start, how they end. However, they change follow the set of strict rules and have the innate(p) power. Everything contains Dao as their nature. All are transformed by Dao of their own to suit diff erent circumstances. This is the core of Chuang Tzus conception about Dao which represents the development of Lao Tzus doctrine to a new level. Epistemology of Chuang Tzu Relativism.For fellowship, like Lao Tzu, Chuang Tzu didnt respect intellectual. He considers that intellectual knowledge is redundant because it will bring troubles. Chuang Tzu said There are limits in our lives, yet there are no limits to knowledge. Using the limited thing to catch up with the unlimited thing can only bring troubles. Someone who already thinks theyre knowledgeable is really in trouble. (Chapter 3, Opinions on Nurturing Life). Thus, he doesnt encourage pack to accumulate knowledge and opposes to argue with words. For Chuang Tzu, Dao is the supreme principle. He emphasized the rank(a) movement and ignored the stabilization.Chuang Tzu pushed the conception about relativity of Chuang Tzu into relativism. He advocated that there are no right and wrong, wealthy and poverty no intellect, no argument s. Outlook on life of Chuang Tzu Happiness is absolute immunity and absolute equality. *According to Chuang Tzu, the first of all happiness is lived freely follow natural essence, reaching the rakish roaming in this life. Philosophical thoughts of Chuang Tzu show us that wealthy or poverty, right or wrong, big or small, etc have no meaning at all. It is important that you have a happy life, reach to the freewheeling roaming, dont you?Chuang Tzu mentioned that if we want to get the absolute freedom, we will have to live follow our natural essences. To do this, we privation to expand our vision, do not set up obstacles for yourself. The carefree roaming requires human life keep pace with all things in the world from the heart, eyes and breath to action rather than antagonistic, requiring as sovereign of the universe. Happiness can really get in this world is encumbered with nothing inside. It sounds ingenuous but is very difficult. It requires us to open eyes to perceive Dao ever ywhere, and everyone is encouraged to expand their thinker by their experiences.We often spend a lifetime to explore the outside world, so we are losing the power to gain the inner strength of ourselves. To reach the carefree roaming, we need to follow the natural essence, come back to the natural, rustic, carefree, emancipate life. *The second is known how to make all things equal. Chuang Tzu said that to achieve the absolute Dao, the first step is that people need to remove their conceptions about right and wrong, considering the difference between things in this world is relative, in other words, it makes all things be equal.*Conception of Chuang Tzu about the true man and the true society. For Chuang Tzu, A true soulfulness has to be a carefree somebody. He said What is a true person? The true person of ancient times wasnt opposed to the idea of being different than the rest of society, didnt try to be macho, and didnt intention for a lucrative career. Someone like that cou ld move from one situation to another with no regret, and sum up her self worth without becoming smugly self-satisfied. Someone like that could climb to dizzying heights without awe in fear, enter water without feeling wet, and enter fire without feeling the heat.This kind of perception enables one to ascend on the tails of Dao. The true person of ancient times could sleep without dreaming, could awaken without anxiety, could eat food without relishing in it, and could completely fill her lungs when breathing. A true person breathed all the way down to her heels, while other peoples breath only filled the top of their lungs. Those who bend over in submission seem to spew forth words from their mouths like vomit. Those who harbor old desires deep within them leave only a shallow space for the heavens to maneuver.The true person of ancient times wasnt aware of expressing joy in life, nor of feeling aversion to death. He didnt feel a need to be gracious when he left, nor did he feel a need to be aloof when he entered. He could leave as swiftly as he arrived, and there was nothing more to it. He didnt forget where he began, but didnt question where hed end up. He celebrated what was received, and recaptured what had been forgotten. This is called not using the mind to contribute to Dao, and not using people to assist the heavens. Thats what was called a true person. (Chapter 6, The Great and Most honored Master) Chuang Tzu said the world does no need governing in fact it should not be governed, and, Good order results spontaneously when things are let alone. Murray Rothbard called him perhaps the worlds first syndicalist. * Nan Hoa Zhen Jing of Chuang Tzu has high value philosophy and value artist. In this book, Inner Chapter is contained the most of his philosophical thoughts such(prenominal) as world outlook, epistemology, outlook on life, etc. It showed us that Chuang Tzus thoughts thought is not much, but deep, profound and mysterious.

Appeal Letter Essay Example for Free

Appeal Letter EssayId be happy to give you some suggestions if youll hold them. I was an English major in college and I soon work as a copywriter for a company, so hopefully I can give you a few tips to make your letter more formal. How about thisDear Office of Student Financial Aid,My pattern is *your name* and I am writing to ask you to appeal my suspension of federal aid. The fall and pass semesters were a very stressful and overwhelming time in my life because I was not unaccompanied returning to school after being out of it for ten years, but I was also taking care of my seven children, sharing one car between my husband and myself, and also working a regular job. It was very difficult for me to concentrate and do well in my classes when I had to put my family forward of myself.I do realize that I neglected my studies and I would like another chance to do better in them. I have compiled a list of steps I need to take in order to be successful in school 1. I give re sign from my full-time job in order to give my full attention to school. 2. I lead obtain a tutor for my most difficult classes by becoming familiar with the tutoring center on campus. 3. I will talk to each of my instructors personally to find out how I can do well in their classes. 4. I will manage my time wisely so that I can balance my family and studies together. 5. I will attend all of my classes to take advantage of what they have to offer.My goal is to earn a full stop in education so that I can make a difference in the lives of two-year-old students. This is very important to me because I want to make sure that they dont make the same mistakes that I did. tho I can only do this if I can apply for financial aid. I am a hard-working student and a dedicated mother, and I would like the chance to prove to you that my next semester will not be a disappointment. I will try my hardest to be good role puzzle to my family and other students.

Fat is a Feminist Issue Essay Example for Free

fill out is a feminist Issue EssaySusie Orbach writes about the reality that many women face with problems of obesity, great(p), social roles, and sex-stereotypes in the US. In Fat is a Feminist Issue the author writes in extend to the main problem that women face with over heaviness in America, how it has become a serious issue in the topic of obesity, and the typical sex-role stereotypes differences that exist like a shot (449).Manipulated by media ads and the blackmail on women to pursue the ideal physical and beauty appearance, Orbach claims that women be possessed of been the target of a ten billion dollar industry waits to remold bodies to the latest fashion yr after year (451-52). In addition to this, Orbach gives us nearly background history on fashion and how media ads affected the sentiment of those young ladies who lived in the 60s and 70s, where television started to be a mainstream along with magazines and radio. Orbach writes that in the 60s, there were o nly three ways to feel acceptable within whizs society to be skinny, flat chested and straight hair (451).By the 70s the fashion was the opposite. Clearly, this rehearsal clarifies the historical example of the continent American culture, slammed by media ads in which women are bombarded with new-sprung(prenominal) fashion styles and new trends e genuinely year. The fact of the matter is that Orbach claims that being fat is a cultur bothy defined experience of womanhood (449), however, she calls society to make a change in this issue in which women are constantly bit a neer ending war of overweight and obesity. Response After reading this try out Ive found there are reasons as to why women in our society today overeat.In call of overeating, and the wedges society indicates on women, I agree that close totimes society place too much oblige on them to look or be a certain way. There are indeed some overweight woman who are perfectly level-headed, and others who are not. Al though, the issue comes when we try to impose what our idea of healthy is, or what it is supposed to look like from our on perspective onto them. This can drive hatful to depression, and all types of other bad habits like overeating. I also believe that Orbach, was correct when she stated that self image, and self- consciousness, consort a big role in this subject as well.She states that by not living up to the standards placed by society, would essentially be deeming oneself as an outcast, which in todays society is very true. Those who cannot/ do not keep up with the latest trend, look, and style are no longer considered to be in which is ridiculous. Women especially, should be able to be them despite what new trend comes about, how many more people become skinnier, or whatever the case may be. We should teach that being comfortable in ones own skin is what is key, staying healthy, and then working one becoming a better you is what comes next.This essay showed me that if one rea lly took the time to think about it, being fat really could be looked at as a social disease that we ideally created and placed on them. I agree, that society, gender roles and the expectations that we place on women can be directly correlated with overeating and obesity. For me, obesity and overeating is something I never quite understood, nor took the time to really critically think about until now. I was skinny as a young girl my weight was under one hundred pounds and therefore never having to think about being fat.As I got older, I started to gain weight, reaching one hundred and xxx pounds, and then I started thinking Wow Im fat. Then I became big(predicate) and gained more weight, I was HUGE in my eyes. After giving birth I became obsessed with my weight and body image. I started to exercise and eat healthy to lose the weight I felt pressure from society, family, and friends to lose the weight because I had always been so thin. I even went to the extreme of having lipo afte r I couldnt lose the weight by eating right and exercise.That period of my life was a tenacious and sad time for me my family didnt know about my depression, I was under so much pressure to look perfect Orbach, also touches a subject that I kind of disagree with as she explains the delegation of women to the social roles of wife and mother has several significant consequences that contri entirelye to the problem of fat (450). The social roles have played an important role in the American culture, especially in women where its always the classic stay understructure mom, taking care of kids and the husband being the only provider.Under these circumstances, perhaps, women foolt feel the necessity to present an ideal physical image once they are married, or to what she claims its a response to the inequality of sexes where women feel less valuable and they express some type of rising towards the stereotypes that society has created of being fat or impulsive eating disorder (448-49). Reason I dont agree completely with this subject is because, I know many stay at home moms that do want to stay looking sincere, and feeling good, not only for them, but for their husband and children.Overall, Susie Orbachs article Fat is a Feminist Issue was a very good one. It teaches us that we should not imply our own beliefs of what the ideal woman should, or should not look like. piece of music at the same time understanding that obesity and overeating are driven by something, some struggle, expectation, or pressure. This implies that would should not be so quick to say being fat is simply a choice that some individuals make and that, that is all there is to it, because there can be other factors. whole kit Cited

Would Theodicy work Essay Example for Free

Would Theodicy work EssayA. J Ayer argues that human actions ar so because of already preexisting factors in their lives but not as a result of their testify liberal will. He maps these already existing factors such as feelings and past experiences which he c all tolds casual laws as the one(a) that makes people to be who they atomic number 18. He def curiositys his note of on the basis that determinism and dropwill co-exist in comparison when a human behavior is being executed.His definition of muster out will is that it is the absence of any shyness and thus argues that although people usually are compelled to behave in a certain manner by these casual laws, they remain prudent for their actions since they are not constrained to the choices (Ayer). Theodicy How should aversion be viewed in the strawman on an omnipotent God who is all slap-up? Could the evil-that which is not full- be from the same God that is all good? How could the all good God create if not cr eate then allow evil?One could question if it is not him who has created evil, then do his creatures have the potential to create evil? If so, did He create this potential of creating evil in them? If He did why didnt he create the rank(a) power in them not to do evil? People are considered to be doing evil base on the choices that they make. The cause is based on the presence of withdraw will on human beings, that is one is absolutely free (without external compulsion) to act in a certain manner. barely Ayer does not confabulate it all in this light.He believes that determinism and free will are compatible. To him free will can plainly be regarded as free if ones actions could have been different and thus because of the chosen cause of action, one is held responsible for his/her actions. He also pointed out that the agent could have been bound to act otherwise if the action motivators were different. But the conditions being as they were for him or her, then the individual a cted as he/she did. His argument is that if there happens to be any causal determinism, then it is not possible for the action to be driven by free will.He believes that ones free will is ac knowledged, it remains no longer to be free will since to his view, free will should be in the unconscious. He gives an example such as, when one says Im playacting on free will, the person ceases to be acting on free will. He identifies this occurrence as one which has now already been determined. He views that peoples use of the term free will is on ordinary sense. He believes that the term freedom needs not to be cerebrate to the meaning and term causality but to constraints.An example is when a man does takings some actions at gun point not because they want but because they have been compelled to do it, (Ayer). Another example is that of Kleptomaniac who are not free agents. Unlike a regular thief would do, their minds do not let them break up to steal. Ayer yet gives another example o f compulsion neurosis. He says if in such an instance he happens to rouse up and walk around the room whether he wants it or not or he has been compelled by someone to do so, then he would not be acting freely. But Ayer argues that if he did it on his own, then it would be free action.For him he held that when it comes to constraints, some generalizations could be make on human behavior, (Hick). He holds that suffering as a child affects ones behavior as an adult. But if this behavior happens to be neutered by something that happens in the course of life, then the person is not acting under constraint. An example he gives is a man who decides to forever avoid serious relationship because of having been cheated by a woman in a previous relationship. In this instance the man is conditioned by fear of being breach and thus is not acting on free will.But the man in question would not agree that his decision is not on free will because he believes that the choice he do was not the on ly one. This is Ayers definition of free will, that is choosing to do something where there were other possibilities of choice veritable(a) though there could have been a possibility of casual laws. A clear observation of Ayers argument on determinism and free will is that he has attempted to turn free will into that which is not. It should be remark that free will is not simply defined as lack of constraint.A choice that has been do by the virtual of causal necessity cannot be regarded to be more free than the one that is made under logical necessity. Out of this erroneous definition of freewill, Ayer could not be held right on his argument of moral responsibility. Peoples actions are products of numerous causal laws and are thus still being compelled to act in certain manner unlike his view of people being held responsible for their actions because they have acted on free will, (Hick). Conclusion Its common to ask if God is the author of sin and evil in our world.The view of a God who created moral beings and at the same time left them to this probationary economy with the absolute knowledge that they will absolutely fall may seam to be one that could justify theodicy. If the all good God cannot create evil, then the only way that the evil can be looked at it is that is a predestination of a greater glorious good. The attainment of the perceived good may not be because that God is lacking in power to have it without evil but it could be because the glorious end requires sin itself.If this is the case then, the argument that God is the author of sin cannot hold for this reason that if the evil does take place because of his permission, it is not because it the end of the movement but rather a part of a attend towards the real end -omnipotent and all goodness- which in short is back to God. God cannot thus be the author of evil but rather evil can be regarded as the part of that process that is towards all good. If God permits it then, it is not to the de nial of Himself, the all good, but an affirmation that He is all good since everything, even evil leads all back to Him.