Developing Hybrid Vehicles at General Motors Research Proposal

Developing crossbred Vehicles at General Motors - Research Proposal ExampleThe unfermented product paradigm is based on combining technologies so that vehicles recitation a less expensive and more environmentally friendly charge to operate. These new technologies include burning fuels such as alcohol or hydrogen or immix the use of electricity and spoiloline. In some new models, the vehicle go forth start off apply its gasoline engine and, when the driver has reached cruising speed, the batteries power the car while the primary engine idles. This greatly reduces the use of gasoline and lessens the amount of pollution from the car. The objectives of this look leave behind be to gauge the demand for hybrid and secondary fuel vehicles by conducting surveys of consumers and collecting data on the impact of providing such products to the market. Specifically, the research will focalisation on those individuals who are credibly to purchase a vehicle in the next 12 months and are either concerned astir(predicate) the price of fuel or about the environmental impact of dodo fuel consumption the research will seek to quantify the percentage of American consumers who are believably to respond positively to a new hybrid vehicle from GM and determine what features would be close attractive to them. Study Type. The research proposed in this study will be structured along the lines of bill exploratory methods, combining both primary and secondary research scopes.The overall aim of the research is to bring to a general understanding of consumer demand for a proposed new vehicle that operates on alternative fuels and/or provides the consumer with superior performance in terms of fuel consumption. This inquiry will be combined with an probe into the feasibility and cost of designing and producing such a product. The initial focus of the research will be primary it will focus directly on consumer demand for the special features of the product. Further, there will be a secondary research component that will seek to use current independent research into the costs and benefits associated with providing this type of product to the American consumer.Target Population and Sample Size. The target population for this study will be American consumers who fall into three categories. First, the individuals surveyed must be likely to purchase a new vehicle within the next 12 months. This will inform the research with the opinions of actual prospective consumers and sustain the introduction of inaccurate information from those who are not within the target market. Second, the target population members will hold back to have more than just the intention to purchase a new vehicle. They must have a strong opinion on one of two other areas either they are in truth concerned about the price of gasoline because of the increased expenses they incur OR they are concerned about the environment and the impact of fossil fuel consumption on the future of the planet. Any person who is likely to purchase a new vehicle within the next year AND is concerned about gas prices or the environment will be considered a valid member of the target population.